Friday, May 26, 2017


Andy Hall, a veteran publicist who has worked for NASCAR and IndyCar and currently ESPN, Friday was announced as winner of the 2017 Jim Chapman Award for excellence in motorsports public relations.

The Chapman Award is considered by many in the industry as the highest honor in racing public relations. It is named in memory of Chapman, the legendary PR executive and innovator, who worked with Babe Ruth and was named Indy Car racing’s “most influential man” of the 1980s. Chapman died in 1996 at age 80.

The announcement and presentation were made at the Indianapolis Motor Speedway by Michael Knight, chairman of the selection committee, and one of Chapman’s closest friends. The award is determined by a vote of national media members, most of who knew Chapman, and is authorized by the Chapman family. PR representatives from all forms of motorsports are eligible for consideration.

 "The respect Andy has earned with journalists covering many different racing series over many years makes him a very deserving recipient of an award named for Mr. Chapman," said Knight.

“Jim set the ultimate standard of professionalism, class and dignity. He knew that solid professional relationships with journalists was important in good times and absolutely essential in bad times.

"That’s too often missing today in a communications age where an E-mail or text message or over-reliance on social media is incorrectly considered ‘relationship-building.’ Jim was a true ‘people person’ and knew nothing could replace a handshake, a face-to-face conversation, or the sound of another person’s voice.”

The Chapman Award has three major purposes: 1. To honor Chapman's unmatched legacy; 2. To recognize current PR practitioners who work to Chapman's standard and in his spirit; 3. To provide inspiration for newer and future PR representatives.

Hall, a graduate of James Madison University, joined ESPN’s communications department in September 2006, just prior to the network’s return to live NASCAR race coverage that ran from 2007-2014. He was part of a team that received several prestigious communications industry awards for the network’s NASCAR launch campaign. In addition to NASCAR, Hall also has worked on PR for ESPN and ABC’s IndyCar series coverage, which continues today, and its current IHRA and former NHRA drag racing coverage.

After two years as a newspaper sportswriter in Virginia, Hall began his motorsports PR career in 1982 as a NASCAR PR assistant, first on the then-entitled Busch Series and national short track program. He was named director in 1994. In 1998, he joined the Indy Racing League, focusing on marketing and administration. He returned to PR in late 2000 and spent part of five seasons as head of communications for the former American Le Mans Series. From 2005 until he joined ESPN, he did contract PR work for clients including ESPN, BASS and Dodge. In addition to his work with ESPN’s motorsports coverage, Hall also works with SportsCenter, Outside the Lines, E:60 and ESPN news platforms and handles PR for the network’s golf coverage.

The permanent Jim Chapman Award, currently displayed in the IMS media center, features a classic photo of Jim wearing his favorite navy blue double-breasted blazer and the names of all the award recipients. The text under Jim’s photo reads:

 “James P. Chapman (1916-1996). A great man who deeply cared about country and church; family and friends. A legend in the public relations industry who set the ultimate standard of professionalism and excellence. A superstar who superstars like Babe Ruth wanted at their side. A pioneer in motorsports PR who practically invented most of what is now considered routine. A true 'People Person' who knew a mutually-respectful relationship with journalists was important in good times and essential in bad times. A mentor kind enough to help others achieve success. A gentleman who understood nothing could replace the sound of the human voice, a handshake, a face-to-face meeting, a shared meal, a hand-written note of thanks. 

“All who ever have, do, or will work in public relations stand on Mr. Chapman's shoulders.

“The true honor of the Jim Chapman Award is not a plaque. The true honor is having one's name forever associated with that of the great James P. Chapman. A committee of journalists adjudged those named here worthy of this high honor.”

Established in 1991 by media and publicists within the CART series, the Chapman Award originally focused on achievement in CART. After a hiatus of several years, the award was resumed in 2004, with eligibility expanded to anyone working in racing PR.

Chapman, who was born in Macon, Georgia, started as sports editor or managing editor of several Southern newspapers before joining the New York Times. He entered the PR business in 1946, as regional PR director for Ford Motor Co. in Detroit.

Soon thereafter, Chapman hired Ruth as consultant to the automaker’s sponsorship of American Legion Junior Baseball. They traveled together for more than two years for personal appearances and became close friends. Chapman was at Ruth’s bedside when he died in August 1948 and then officially announced Ruth’s death to the press corps that had maintained an around-the-clock vigil at New York’s Memorial Hospital.

Chapman kept with him a money clip with a pockmarked silver dollar that Ruth used to carry during games for good luck. Chapman said Ruth had used the coin for target practice. He proudly showcased several photos of Ruth in his office.  One was inscribed: "To a pal that is a pal." Chapman also displayed a framed letter, written on Ruth's personal stationery from Memorial Hospital, dated July 13, 1948, inviting him to the July 26 premier of the film, The Babe Ruth Story. That letter read, in part, "That evening would not be complete without your being my guest.  To you, Jimmy, I say you must be with me that evening."

In 1950, Chapman left Ford to start his own PR firm. One of his first clients was Avis founder Warren Avis. Chapman devoted much of his time to financial PR, which he once called his “favorite form of PR,” and helped companies get recognition among analysts and even gain admission to the New York and American stock exchanges.

Chapman’s first venture into motorsports was in 1951, when he joined with NASCAR founder Bill France to promote the Motor City 250. The race was part of Detroit’s 250th birthday celebration, a Chapman client. In 1967, Chapman entered Indy Car racing with client Ozzie Olson’s Olsonite sponsorship of Dan Gurney’s team, which later featured Bobby Unser as driver.

“Jim was one of the most innovative and imaginative PR men ever to grace a pit lane,” said Gurney. “Jim practically invented most of what is now considered routine sponsor PR work. He was the first, as far as I know, who thought of putting up a sponsor hospitality tent alongside a racetrack (at the old Riverside International Raceway), filling it with extravagant race car ice-sculptures, beautiful food and beautiful people from the business, sports and movie industries. He started an ‘open house’ tradition in Ozzie’s hotel suite in Indianapolis, where journalists could rub shoulders with John Wayne or (astronaut) Scott Carpenter.”

Chapman also directed Olsonite’s sponsorship of the Driver of the Year award. He orchestrated all the details, including the media panel voting, and an annual luncheon at New York City’s famed ‘21’ Club. That gathering was considered so prestigious it was routinely attended by leaders of all the major U.S. sanctioning organizations regardless of what series the Driver of the Year competed in.

Chapman’s greatest professional acclaim came from 1981-1992, as director of CART series sponsor PPG Industries’ program. Chapman was instrumental in raising PPG’s prize fund from $250,000 to more than $3.75 million at the time of his retirement in February 1993. The all-female PPG Pace Car Driving Team was another Chapman innovation, as were the PPG Editors’ Days, when he brought business and feature writers to the tracks for lunch, pace car rides, and driver interviews.

In 1982, Chapman negotiated a landmark sponsorship for PPG with then- Indianapolis Motor Speedway President Joe Cloutier, which formally made the Indy 500 a points-paying event in the PPG Indy Car World Series, an arrangement that continued through the 1995 season. “That was one of the most satisfying moments of my career,” Chapman recalled. “Roger Penske, among others, told me it was the best thing that had ever happened to CART.” In addition to a major contribution to the prize fund, PPG later became sponsor of the $100,000 Indy 500 pole award, and paid a special winner’s bonus in the early years of NASCAR’s Brickyard 400.
In its obituary, the New York Times wrote that Chapman "served as a father confessor to many top racing drivers." Two-time Indy 500 winner and PPG Cup champion Al Unser Jr. said on behalf of his fellow drivers, "With Jim, when he says ‘jump,’ we just ask ‘how high? And we do it right then.”

Indy Car Racing magazine named Chapman the sport’s “most influential” man of the 1980s, saying he turned “a public relations assignment into an art form.” After his retirement, Chapman continued to consult PPG, and agreed to Mario Andretti’s personal request that he serve as honorary chairman of Andretti’s “Arrivederci, Mario” farewell tour in 1994.

Chapman's professional achievements earned him vast recognition.  The mayors of Detroit and Long Beach, Calif., presented him proclamations and the key to each city.  In 1993, Indiana Gov. Evan Bayh named him Sagamore of the Wabash, the state's highest honor. He served as president and/or director of more than 30 Michigan and Detroit-area civic and charitable organizations.  Chapman became active in the civil rights movement in the 1950s and represented the Detroit Urban League and United Negro College Fund in several controversial situations.  He admitted to shedding "buckets of tears of joy" when Willy T. Ribbs became the first African-American driver to qualify for the Indy 500 in 1991.


1991 – Michael Knight

1992 – Tom Blattler

1993-94 – Deke Houlgate and Hank Ives

1995 – Kathi Lauterbach

1996 – Marc Spiegel

1997 – Mike Zizzo

1998 – Tamy Valkosky

1999 -- Carol Wilkins

2000-2003 – (Award not presented)

2004 – Doug Stokes

2005 – Susan Arnold

2006 – Kevin Kennedy

2007 – Dave Densmore and Bob Carlson

2008 – Judy Stropus

2009 –  (Award not presented)

2010 -- Jim Hunter

2011 -- Bill York

2012 -- Judy Kouba Dominick and Nancy Wager

2013 -- Anne Fornoro

2014 -- Jon Edwards and Elon Werner

2015 -- Linda Vaughn (honorary)

2015 -- David Ferroni

2016 -- T.E. McHale and Dan Layton

2017 -- Andy Hall


Holly Cain, who has been a respected motorsports journalist for more than 25 years and shown courage and provided inspiration in the face of personal adversity, Friday was honored with the Bob Russo Founders Award for dedication to auto racing.
Cain currently writes for .

The award was presented to Cain by Russo Award Chairman Bill Marvel, Russo's longtime friend and 2011 honoree, in a ceremony in the Indianapolis Motor Speedway's media center.
Russo, the much-admired and honored motorsports  journalist/publicist/historian, founded the American Auto Racing Writers and Broadcasters Association in 1955. Russo helped racing gain early national media attention in the 1950s via his stories in Speed Age magazine. He consulted IMS owner Tony Hulman on the future direction of the sport when AAA stopped sanctioning races, which led to the formation of the U.S. Auto Club. Among Russo's successes in public relations were the legendary Mobil Economy Run and with NHRA and Riverside International Raceway. Russo was the Miller Brewing Co.'s media representative for its primary sponsorship of Danny Sullivan when he won the 1985 Indy 500. His historical research and archives benefitted the sport overall, including the Motorsports Hall of Fame of America. He died in 1999 and age 71.

The Russo Award, as stated on the plaque, is presented "to an individual who has demonstrated profound interest, tireless efforts and undying dedication to auto racing as exemplified by Russo throughout his lifelong career.”
Cain's career includes award-winning tenures at the Tampa Tribune, Seattle Post-Intelligencer and Dallas Morning News. She also wrote for AOL Fanhouse and and authored the book Rusty's Last Call, on driver Rusty Wallace's last NASCAR season. She has been a senior writer since 2012.

Cain has earned numerous journalism honors, including awards from the Associated Press Sports Editors and Society of Professional Journalists.

Cain was diagnosed with breast cancer in July 2014 and has written candidly about her experiences battling the disease. She also speaks to public groups and helps in cancer research fundraising activities. Despite her illness, Cain has continued with insightful motorsports coverage, and in 2015 won the NMPA's Spirit Award in recognition of her positive attitude and achievement in the face of adversity.
Cain is the first female to win the Russo Award on an individual basis.

Previous Russo Award winners include: 2005 – Michael Knight; 2006 – Wally Parks; 2007 – Chris Economaki; 2008 – Bob Jenkins; 2009 – Shav Glick; 2010 -- Bill York; 2011 -- Bill Marvel; 2012 -- Paul Page; 2013 -- The Hulman-George and France Families; 2014 -- Donald Davidson; 2015 -- Dick Jordan; 2016 -- Dan Luginbuhl. A permanent plaque with all winners’ names is on display in the Speedway media center.

The award is sponsored by Collene and Gary Campbell, the sister and brother-in-law of the late Mickey Thompson.



Thursday, May 25, 2017



     "I am so sorry to tell my racing family and wonderful fans that, due to illness, I will not be at Sunday's Indy 500. This is the first time I will miss the race in 55 years. I have so many great memories of the Speedway, especially the Hurst Oldsmobile pace car programs I did with James Garner, and it saddens me not to be there for more memories. Thanks to everyone who has been in touch with me, especially my best friend Nancy George, who came to California to be with me in the hospital. I will miss you all. May the Racing Angels be the wind  beneath your wings. God Speed."

Sunday, May 21, 2017


Thank God someone told the truth.

Saturday evening, while driving from the Indianapolis International Airport (which offers no baggage assistance on weekends!) I heard Donald Davidson on a local radio station. He was asked if Fernando Alonso's participation in the 101st Indy 500 was as big as Nigel Mansell's arrival in 1993.

Davidson, the highly respected and unchallenged expert on all-things Indy history, complimented Alonso but correctly said Mansell Mania drew a lot more attention and was bigger for the I500 spectacle.

Let me be clear: I consider myself something of an Alonso fan, especially because of his charging starts in a subpar Ferrari, and I greatly respect the methodical and disciplined approach he's taken to the Brickyard. (Second and third qualifying laps were faster than his first.) And . . .  Full Disclosure: I was Newman/Haas Racing's PR rep and worked with Mansell in 1993 and 1994.

Ever since IndyCar announced Alonso's McLaren-Honda-Andretti entry, the attempt to peg the hype-factor gauge by cheerleading has not been the media's finest moment. Yes, Alonso's presence is great for the event. I'm glad he's here for what will be my 39th Indy 500. I hope he has a great race. In fact, I hope he wins, as I'll explain below. But the near-constant yap on prominent motorsports websites, by supposedly knowledgeable "expert" reporters (loved on the fan sites), and on apps and various publications and certainly in the 317 area code Hallelujah Media Chorus, is simply flat-out nonsense.

Here are some things you haven't been told:

Alonso's participation works perfectly for IndyCar CEO Mark Miles' years-long desire for higher-paying international races. Why do you think he blew the horn so loudly about Alonso and promptly went to Europe for a round of media interviews? To promote the international race agenda -- even though virtually all of his team owners (few as they are) continue to say they are opposed, that their sponsors want U.S. market races, not overseas.

All the stars aligned for Alonso to do Indy. That's not a criticism. It's a statement of fact. If Ron Dennis still ran McLaren, if McLaren had a major Formula One sponsor (which it hasn't since Vodafone ended its deal a few years ago), if the Honda F1 engine wasn't such an unreliable boat anchor, if Honda didn't have a competitive IndyCar engine and a willing partner entrant in Michael Andretti, if new McLaren boss Zak Brown wasn't American sports marketing tuned-in and looking to keep superstar Alonso happy, if all of those things didn't happen at the same time, there is no way Alonso would have been allowed to skip Monaco, Grand Prix's greatest sponsor hospitality showcase, to turn left at IMS.

And here are a few other reasons why Alonso Allure Isn't Mansell Mania:

1. Mansell came to Indy as the reigning world champion. Not his fault, but Alonso isn't.

2. Mansell came to Indy has, arguably, the most popular driver in the world. "The People's Champion" is how AutoWeek headlined him. Alonso is popular, but, not the same.

3. Mansell, due to back surgery, didn't have the benefit of a private pre-May test, or the rookie orientation program, or -- and note this since others appear not to remember -- simulators. If you don't think that's important, you don't know modern racing.

4. Mansell was committed to the full PPG Indy Car World Series schedule. Alonso is a one-off. And this is why I hope he wins -- so leadership will hear it from the rest of their race promoters, who won't have the Indy 500 winner to help sell tickets and do local media interviews. In a lot of ways a lot of people aren't thinking about, an Alonso win would serve IndyCar right. And not for the "right" reason.

5. IMS had to knock down a wall in its old media center to make room for the international journalists. No need in today's media center, built to spec for Bernie Ecclestone some years ago.

6. Andretti Autosport didn't have to issue special and very limited "restricted access" media passes. We did at Newman/Haas, so major media photographers could get the Mansell images they needed and their bosses demanded.

More reasons? Sure. But I hope, most respectfully, you get my point.

Go Fernando! But this ain't Mansell Mania. No way. Not even close.

[ more coming this week. Announcement of the 2017 Jim Chapman Award for excellence in motorsports public relations coming here this Friday afternoon. ]