MY INDY HISTORY

In two weeks, God willing, I'll be attending my 35th Indianapolis 500. I've been there to see the Greatest Spectacle in six different decades, first as a fan, then as a journalist, then as a sanctioning body official, then as a team/sponsor/driver publicist, and now again as a journo. I explain that so you'll better appreciate why the 100th anniversary running is of more than casual interest to me, personally.

I've told these two stories before, but they are worth repeating now, because they well illustrated my own history with the Indianapolis Motor Speedway and its people.

Back in 1975, I was on-site covering for the Philadelphia Daily News. A.J. Foyt was on the pole and in quest of a record-breaking fourth victory. In those days there were no organized press conferences (I was one, along with the late AARWBA President Dave Overpeck, who got those going in the early 1980s), so the practice was for reporters to stand outside a driver's garage, and hope to get a few minutes. Getting an interview with Foyt was a must for any writer seriously trying to do the job.

I was one of about eight who gathered in front of Foyt's garage late morning Wednesday of race week. The doors were open and A.J. knew we were out there. Finally, after about a half-hour, he waved us in. This was one of those years when Gasoline Alley rumor had it that Foyt was cheating on horsepower. Those of us with some experience figured we'd ask him about that, but not until after we had gotten enough quotes to write a proper story. Unfortunately, just a couple of minutes into our session, some guy -- I think he was a Chicago columnist -- blurted out a question on cheating. Sure enough, A.J. blew up and told us all to "get the hell out of here."

A few evenings before the previous year's Daytona 500, somehow I had been seated next to IMS owner Tony Hulman at a corporate dinner. It was a very pleasant experience. And that connection was about to pay off big time for me.

Our media group exited Foyt's garage and scattered in different directions. As I went around the corner toward the main Gasoline Alley entrance, who happened to be coming toward me but Mr. Hulman. He smiled and we shook hands and he said, "Welcome back to Indianapolis." Mr. Hulman asked me how I was and I told him what just had happened. "Come with me," he said, and we walked back toward Foyt's car. When we got in front of the garage, Mr. H said to me, "Wait here a minute." He went inside and I watched as he had a few words with A.J. Just that quickly Tony came back out and said, "Go on in!" and I looked up to see Foyt waving me in. Thanks to Mr. Hulman, I got an exclusive.

Fast forward to September 2001. I was at the Mid-Ohio Sports Car Course representing Valvoline, title sponsor of the SCCA national championships, the Valvoline Runoffs. One of the Friday events included Kyle Krisiloff, grandson of Mari Hulman. Mari was there to watch along with daughter Josie, Kyle's mom. Happily for the Hulman-George family, Kyle won, and became an SCCA national champion.

One of my responsibilities was to represent Valvoline in victory lane. As Kyle was going through the trophy presentation ceremonies, I noticed Mari and Josie outside the winner's circle entrance. An SCCA official, who obviously was pro-Champ Car, denied them entry. That happy family moment was not the appropriate time for racing politics, so I went over and re-introduced myself to Mari and Josie and brought them in, much to the unhappiness of the SCCA woman. It so happened Josie's camera wasn't working, so I had my photographer put in a new roll of film (no digital yet) and take a full series of Kyle and Mari and Josie with his national championship awards. When they had everything they wanted, I had the photog take the film out and I gave it to Josie.

At that moment, I felt like I had repaid Mr. Hulman's kind gesture of almost a quarter-century earlier.

The sad thing is, today, there is no one in an executive or staff position at IMS who would ever even think of helping the way Tony Hulman did. It was the result of having established an old-fashioned one-on-one relationship. Too bad that's a Speedway "tradition" that didn't endure while another -- arrogance -- did.

Which is why I'll now tell a story I've never before revealed.

On a practice day in 1989, I double-parked my Porsche in front of the Newman/Haas motorcoach for less than five minutes, so two guys could help me unload and carry inside a large and heavy wooden crate. For the record, no people or vehicles were blocked or impeded by my action. Just as we were about to put the box down at the back of the motorcoach area, I heard someone call out my name. I was surprised by the loud and harsh tone. I turned around to see an arrogant and out-of-control-with-power IMS vice president standing next to my car and yelling, "Come over here!" Understand, this Speedway VP had known me for years. I walked over, outside the canopy, where it was just the two of us, and was berated and cursed at and physically threatened if I didn't immediately move my car. I drove off without a word. (I'll wait to reveal this person's name in another forum.) To this day, I regret that I didn't file a police report, which would have been justified given the threatening words and gestures made at me. If I could go back and do it over again, that's exactly what I would have done. And then papered the media center with copies of the police report.

So, two weeks before the 100th anniversary Indy 500, that's what I'm remembering. I am certain Tony Hulman would have wished otherwise.


Here's two weeks advance notice of something I hope you'll read: Mark Armijo and I have teamed-up to write a long history of Arizona racers in the Indy 500 that is scheduled to run in the Arizona Republic on the day of the 100th anniversary event, Sunday, May 29. At over 1,800 words, it will be the longest racing story of any kind in the paper since at least 2005. There will be a main story recounting some key people and moments, including 1958 winner Jimmy Bryan, and then four sidebars with the four living AZ winners -- Arie Luyendyk, Tom Sneva, Eddie Cheever and Buddy Rice -- remembering their big days. I believe even knowledgable fans will learn something they didn't know. If you aren't in Arizona to buy the paper, look for this at http://www.azcentral.com/ .


And here's a linkto my May "Drags, Dollars & Sense" column on CompetitionPlus.com. It's 10 Q&As with Paul Page:
http://www.competitionplus.com/drag-racing/editorials/17612-drags-dollars-a-sense-getting-to-know-paul-page


And here's another heads-up: There's more than one way to report on the 100th anniversary Indy 500. I'll have two stories on CompetitionPlus.com in the next two weeks from a drag racing perspective. Later this week look for my story on Kenny Bernstein remembering Roberto Guerrero qualifying his car on the pole in 1992. I think you might be surprised, as I was, at Bernstein's comments. Then, next week, look for my story on one of the most successful people ever at Indy whose racing roots were planted on the quarter-mile. It's a little known fact.

[ more next Monday . . . ]

AN AMERICAN MOMENT

America needed a psychological boost. It got one with the daring military raid that killed Public Enemy No. 1, Osama bin Laden.

For years, liberal journalists and pundits have been telling us to be understanding of the "Arab Street." Sunday night, May 1, the American Street spoke loud and clear.

For all of the positives bid Laden's death brought in terms of disruption of international terrorist operations, the most important benefit was psychological. The American people felt good. It raised our confidence in ourselves and our nation's capabilities and our worldwide prestige. It made us believe again, at least briefly, in the effectiveness of government. It renewed our admiration for the heroic men and women of the Armed Services. It was a blow to the confidence of our enemies.

The operation itself, as well as planning and decision-making process, was nothing short of audacious. To be perfectly honest about it, I didn't think President Obama had that in him. It was a terrible, credibility-bending mistake, for conversative radio show hosts and print commentators to offer tepid praise and then criticize around the edges. Let's be honest about something else: If Ronald Reagan had followed exactly the same course, these very same talkers/writers would exhaust all available oxygen and ink in congratulating him.

Congratulations and thank you to all who played any role in this breathtaking mission.


Attention, Indianapolis media cheerleaders and chatroomers: Despite the "hopes" and "wishes" of Randy Bernard and Terry Angstadt, it is highly, extremely unlikely -- put the chances at near zero -- that the IndyCar series will be at Phoenix International Raceway next season. Unlike others who just take Bernard's "hope" and run with that as if fact, I did some actual reporting -- we used to call that "journalism" -- last week. I directly spoke with two people who would know if such a race were on the horizon -- their names are John Saunders, International Speedway Corp. president, and Bryan Sperber, PIR president. I don't see the need to recount every detail here, because those who have read this blog or what I've written for the Arizona Republic already know them, but anyone paying attention to what is happening (and planned) at PIR from a construction standpoint, anyone who knows anything about the Valley economy (especially as it pertains to home values) and anyone who has two-cents worth of knowledge (or experience) in the Business of Racing or the way ISC runs its biz would know better. Unless IndyCar is prepared to lease the track and promote a race itself, or offer extremely favorable terms on sanction fees, there is not going to be a PIR date. Why IndyCar continues to pump this, and allow others to keep hope alive on this subject, is unfathomable to me from a PR standpoint. Maybe it soothes teams and sponsors that would like to be in the Phoenix market, but it's not reality. Why build-up false hopes for whatever tiny fragment of an IndyCar fan base that remains in the Valley? Credibility counts. Of course, I can see a self-fulfilling tale here of how IndyCar tried, putting by implication a bogus blame on ISC and PIR.


FAST LINES: Let's start with the obvious -- TV is a VISUAL medium. The picture sends the message. I've written before about the inattention of PR people who allow their drivers to be interviewed in front of a competing sponsor's ID, or with a portable toilet in the background. The IMS Productions/Versus version of this came on the debut of the weekly IndyCar show -- NASCAR cars testing at the Indianapolis Motor Speedway in the background. That's the way to build your sport and your brand! I'd call it an unbelievable oversight, but I know better, anything dumb is possible with this group. They just proved it -- AGAIN . . . I see the IRS is still chasing after Helio Castroneves. If Helio didn't want to pay any taxes, he should have put all his money in General Electric . . . I watched ESPN's PTI Monday fully expecting the co-hosts' first discussion topic would be the loud and passionate reaction of fans at baseball games (shown on the network) as word spread of Osama bid Laden's death. Silly me. Nothing is more important to those guys than the NBA playoffs -- not even a great national moment . . . Nice try at "spin" on Donald Trump skipping the Indy 500 pace car driver gig because he might run for president. The inconvenient fact, of course, is actual announced prez candidates have been profiling at races for many years. And, for the record, I suggested A.J. Foyt as the pace car driver in this blog on March 6 . . . While it's trendy to knock traditional media outlets, the breaking news on bin Laden was a triumph of reporting for most of the major legacy media organizations and proved there's a need for them to continue in the age of Twitter "journalism" . . . The Long Beach Press-Telegram will outsource its sports, features and photo departments to the (non-union) Daily Breeze. Well-known columnist Doug Krikorian is among those impacted as, no doubt, will be the depth of future coverage of the Grand Prix . . . Wonderful and appropriate that the media center at Darlington was renamed in honor of Jim Hunter . . . A reminder I'm a semi-regular guest on Sirius XM Channel 94's The Checkered Flag show, which is live after every Formula One race. My friend Rick Benjamin hosts with Circuit of the Americas and F1-at-Austin, Tex. Chairman Tavo Hellmund as co-host. I've been on after every GP this season.


Here's 33 things to watch for in May:
http://valvoline.com/racing/behind-closed-garage-doors/2894

[ more next Monday . . . ]

FIELD TRIP

HARD HAT AREA: (From left) Paul Corliss, Mark Armijo, me, Chris van der Beeck with PIR's front straight and grandstands in the background.

UPDATE, FRIDAY, MAY 6: I'll again be a guest on Rick Benjamin's The Checkered Flag show following the Turkish Grand Prix this Sunday (May 8) on Sirius XM Channel 94. Race coverage starts on Sirius XM at 8 a.m. EDT with the post-race show immediately afterwards. I'll probably be on somewhere between 10-10:30 a.m. EDT.

Some of the more useful days I've spent at racetracks have been when race cars were no where in sight. Such was the case last week when the Arizona Republic's Mark Armijo, Chris van der Beeck and I surveyed the on-going construction at Phoenix International Raceway with PIR communications director Paul Corliss as our guide.

With the front straight and pits devoid of asphalt, Mark and I had the same idea: Bring on the World of Outlaws!

We could feel the effect of the variable banking (10-11 degrees) in our legs as we walked turns 1-2. Although they won't be utilized right away, new walk-through tunnels are now under those corners.

Most interesting to me: The reconfiguration of the track's signature dogleg. There will be no more shortcuts -- it will have bite and be a real challenge.

The $10 million project is on schedule. A wide-open Sprint Cup test is planned for October before a four-day Kobalt Tools 500k (Thursday an added practice day) Nov. 10-13. The economic gods and ISC Board willing, this is just phase one of a multi-year construction, accomplished between the two NASCAR weekends. Spectators, competitors, sponsors and media will benefit and the work will bring PIR to modern standards in time for its 50th anniversary in 2014.

Finally -- and this is for the benefit of the Indianapolis media cheerleaders and chatroomers -- if Motegi, Japan is canceled for all the obvious reasons, PIR will NOT be the replacement venue. The only on-track activity in September will be a Goodyear tire test.

Before we left to meet PIR President Bryan Sperber, our group climbed the hills behind the track for a better big-picture view. The desert winds were blowing. That's PIR below me, with the turn 1-2 grandstands and suites to the left.


/strong> FAST LINES: Sad word from Stan Clinton that longtime and award-winning racing photographer Dan Bianchi died recently . . . Another standard of acceptability falls as TV networks hired lip readers to tell us what William and Kate said to each other at the Royal Wedding . . . Media hypocrisy would be laughable if it weren't such a huge problem. Those very same "journalists" who claimed no interest in President Obama's birth certificate want Donald Trump's tax returns and proof of paternity for Sarah Palin's baby . . . Most laughable of the liberal media lot was ultra-ego Chris Matthews criticizing Trump by saying, "Where do you go to get an ego like that?" Try looking in the mirror, Chris. This MSNBC headcase fancies himself one of Washington's smartest people, I take it in part, because his resume includes fetching coffee for Tip O'Neill and Jimmy Carter . . . ESPN PTI sub co-host Dan Le Batard last week spoke the most offensive line to average American sports fans since Kenny Wallace told rpm2night viewers to "chill out" days after Sept. 11, 2011. In commenting on Los Angeles Dodgers' owner Frank McCourt saying baseball Commissioner Bud Selig taking control of the management-challenged franchise was "un-American," Le Batard said McCourt was wrong because "America was built on seized property." Another example of an ego-drunk media elite being out of touch with the audience . . . Around this time last year, I noted how Tom Jackson had been completely marginalized on the ESPN NFL draft coverage. He sat on the set, a silent hulk, as other announcers talked around him. I observed that Jackson was not included in last week's draft shows . . . If you want a great example of how embarrassingly frivolous so much of TV has become, check out Win McMurry's cotton-candy act on Golf Channel's 19th Hole. Especially the walk onto the set, sit down, and silently cross legs bit at the end. It's a weekly personal humiliation . . . Another embarrassment: Robin Miller answered a reader comment about Versus' Lindy Thackston on Speed.com last week by writing, "Lindy is learning racing on the fly . . ." I thought IndyCar was a top-level, major-league sport deserving of in-the-know and highly experienced announcers. Guess I was wrong. Note to Randy Bernard: Katie Couric is available (see below).


It's not that we should read too much into Katie Couric choosing People.com to confirm her departure as anchor of the CBS Evening News. We should read EVERYTHING into it. In the early weeks of this blog, in 2006, Couric's impending occupation of sainted Walter Cronkite's anchor chair was a case study in hype. In part, here's what I wrote on Aug. 22, 2006:

"The Katie Countdown is underway: The only thing that surprises me is CBS doesn't have a digital clock at the bottom of the screen, so we instantly know the number of days, hours, minutes and seconds until Katie Couric's Sept. 5 debut as the network's news anchor. This is the PR Case Study of the Year. Couric hired her own image-makers (non-NASCAR drivers, please note this willingness to invest in your own career) to work in consultation with CBS' publicists, and they have undertaken an extensive and sophisticated campaign, to 'reposition' Katie from morning show perkiness to nightly news seriousness. The run-up has included carefully controlled one-on-one interviews, group sessions, photo shoots, focus groups, and a Hillary-esque 'listening tour' so Katie could hear from average Americans (no press allowed). Plus, heavy promotion on CBS Sports programming (wink). The New York Times reported the on-air promos would cost an outside advertiser more than $10 million. Those in charge of the orchestration have liberally borrowed tactics from Hollywood and Washington spin doctors. According to the Washington Post, CBS News President Sean McManus sees a media 'feeding frenzy' over Couric's new role and is surprised by 'this unbelievable thirst for information' about her life. No, it's NOT a surprise. As I have often said: We live in a celebrity-driven, People magazine, photo-op, sound-bite society."

Couric's failure -- and it WAS just that, a failure -- is a rare and somewhat heartening triumph of substance over celebrity. The unprecedented hype for Couric's debut led to boffo opening-night ratings, which then steadily dived to record lows over her five-year tenure. Couric's substance never matched her celebrity. Couric was very hands-on on the initial attempt to redesign the news format -- she gave stories of major significance a sentence or two and then instructed the audience to go to CBSNews.com to get the all-important details. Time was wasted on outside commentators, a gimmick quickly dropped. Eventually, the program was recast in a more traditional form, but Couric's credibility was shot. CBS wasted $15 million per year on her and was slow to hold those responsible accountable. Yes, there were executive producer changes, but it was only recently that McManus was removed from his position as head of the news division. (He's still in sports.)

It's no surprise Couric would use People as her announcement outlet. Remember, a true low-point of her CBS time was revealing that Michael Jackson wanted to date her. The public, as reflected by the ratings, rejected the Celebrity Anchor concept. ABC realized that and totally low-profiled Diane Sawyer's move to its anchor spot.

Couric's spin on her future (expected to be a syndicated daytime talk show) is she wants a format "that will allow me to engage in more multi-dimensional storytelling." Right.

Remember, even Oprah's numbers were going down before her show's farewell tour. Jane Pauley, on Today before Couric, was more fondly regarded by the American public but her own daytime talker bombed and ended after one season. Say goodnight, Katie . . .

Meanwhile, Couric's CBS failure is an object lesson on the limits and perils of hype. A comprehensive review and think session on this case study would be well worth the time investment by all contemporary publicists. I doubt that will happen, though, given how busy so many of them seem to be in not picking up the phone to build solid one-on-one relationships with journalists and not even bothering to visit media centers.

[ more next Monday . . . ]

AN IDEA FOR AUSTIN

The World Economic Forum is an annual week-long gathering of business and political leaders, cultural and entertainment figures, and media elites, in Davos, Switzerland. An impressive percentage of the global corporate and money players participate. It generates worldwide press coverage and it's CNBC's version of Super Bowl week.

There are speeches, seminars and panel discussions plus lots of networking and countless cocktail parties, receptions and dinners. "Posh" is an appropriate word to describe the after-hours activities.

Since before the financial collapse in fall 2008, I've thought of what a motorsports version of the WEF would be like. Yes, I know, there have been some attempts at business summits. Champ Car tried to justify its existence with a few such sessions, hoping to hang onto sponsorships by promoting business-to-business relationships. The Indianapolis Motor Speedway took a shot with its version and there have been biz meetings in New York City and Charlotte. Formula One has done it in Monaco. But none has been organized along the lines of the WEC and certainly not remotely close to the same scale.

So it caught my attention the other week when, during the news conference for the new track in Austin, Tex., it was said the planned 2012 Formula One race will create "the largest gathering of corporate leaders in the United States." Match that with F1's global sponsorships and the importance of the American market, and it seems to me Austin might be the right venue for a legitimate World Racing Economic Forum. While it's probably not realistic to think every bit of construction will be in place right away, it has been announced that the facility will include meeting rooms, a conference center and a banquet hall.

I put this idea to Tavo Hellmund, managing partner and chairman of the U.S. Grand Prix, when we both guested in Rick Benjamin's Sirius XM Satellite Radio show after the Chinese Grand Prix. Hellmund surprised me by saying two of his partners in the Austin project have gone to Davos.

"We had to make this (Austin facility) about being a destination," he said. "I know that sounds like a clever line for a television ad . . . not just a racetrack. We know the events will do well but it's pretty hard to justify spending anywhere from $250-400 million on something if you're not going to be using it 300 days a year. That's what we're trying to achieve."

The Austin group obviously has a lot on its to-do list. But I hope, at least down the road, they'll consider formally organizing something strongly along the lines of a WEF. It could be a historic, landmark -- and profitable -- venture for the entire industry.

I've explained before that while I used to be a avid viewer, I rarely watch ESPN's SportsCenter any more, because I'm so turned-off by the gimmicks and nonsense of what is supposed to be the network's flagship "news" show. Last Wednesday afternoon, I heard that Major League Baseball had taken over the National League's most historically important franchise, the Los Angeles Dodgers, due to management concerns. By any standard, this was a HUGE story, so I went to the 6 p.m. (EDT) SC for find out the details. Instead, the first segment was devoted to a gimmick "top 5" thinly veiled to promote the network's programming favorites. The actual news report on the Dodgers didn't happen until 17 minutes into the show, even though ESPN's own announcer and reporter called MLB's move "shocking" and "stunning." This is a perfect example of how journalistic standards have fallen. I can't fully explain how upset it made me. I truly hope ESPN's new Ombudsman collective will deal with this monumental lapse of judgment.


CompetitionPlus.com (where I write a monthly column) now has a video element. Watch the first one, with drag racing legend Shirley Muldowney. There's also a new audio component and I'll be involved in that in the near future:
http://competitionplus.com/drag-racing/news/17298-video-feature-drag-racings-first-lady-of-nitro-shirley-muldowney

[ more next Monday . . . ]

BIG TALK IN TEXAS

They say everything's bigger in Texas. Well, for sure, there was a lot of big talk during last Tuesday's news conference to announce more details of the facility being built in Austin for a 2012 Formula One event. The place is now officially named "Circuit of the Americas" and a 10-year contract for a MotoGP event, starting in 2013, was also revealed.

I watched most (the streaming video cut out a few times) of the conference. The scale of the site -- said to be 1,000 acres with the 3.4-mile road course taking 350 acres -- the cost -- pegged at $250 million by one speaker and $400 million by another -- employees -- 1,300 at the peak -- and usage -- said to be planned for 365 days-a-year for racing, concerts, business meeting, educational purposes, etc. -- certainly are Texas-sized.

We're told there will be meeting rooms, a conference center, banquet hall, trauma center, centerpiece tower and a park that will generate business year-round. The projection is 120,000 race-day spectators with 300,000 over a weekend. It was said the F1 round will create "the largest gathering of corporate leaders in the United States." And, over 10-15 years, "$3-4 billion" added to the local economy.

We shall see. The project was widely "greeted" with skepticism throughout the motorsports industry when first revealed. It sure seemed to take a lot of political maneuvering to get going with the construction, which now is said to be "on schedule."

I've been around long enough to have covered the U.S. GP at Watkins Glen for many years and was on the CART staff when negotiations shifted Long Beach from F1 to the PPG Cup series. Since then, of course, we've seen Phoenix and Dallas and Indianapolis come-and-go and countless rumors about Central Park in New York City. Take Phil Hill and Dan Gurney and Mario Andretti off the list and American drivers haven't been world-wide headliners. And, most recently, was the massive embarrassment of the still-born so-called U.S. F1 team. It's still worth saying "shame on you" to those involved in that one.

From a PR standpoint, the Austin news event had moments of disorganization -- "Where are the jackets? Where are the jackets?" -- with speakers unnecessarily bouncing back-and-forth to create a cluttered presentation. And, in recalling how Speed Channel cheerleaded for that bogus U.S. F1 effort, it was troubling to observe history possibly repeating itself.

Speed F1 caller Bob Varsha was brought in as MC and it was, well, perhaps unfortunate that Varsha compared the "buzz" around Austin to Adelaide, Australia -- which, as we know, no longer hosts the Grand Prix tour. It was perhaps even more unfortunate, given the many reports that Melbourne will leave the schedule due to high costs, that Varsha said, "The Aussies were great friends." Note past-tense "were." As in likely not successful enough from a business standpoint to continue.

All in all, it all sounded great. I always cheer for Big Thinkers. From the standpoint of America's credibility in the international motorsports world, however, Austin had best not be all hat and no cattle.

FAST LINES: I again guested for most of a half-hour Sunday a.m. on Rick Benjamin's Sirius XM Satellite Radio show after the Chinese Grand Prix. As a follow-up to what I wrote about being on with Rick the previous week after the Malaysian GP, this show Rick is doing is new and will be live post-race after this season's Formula One events. Rick has asked me to be a semi-regular guest. I also was interviewed by the Austin American-Statesman last year about the proposed new U.S. Grand Prix site . . . STP's aggressive return to big-time racing sponsorship, announced last week, is welcome news to many old-time fans and participants. Can't help but notice, however, the involvements will be in NASCAR, drag racing and World of Outlaws. I'm one of those who will forever associate the brand with the Indy 500 -- Andy Granatelli, the Novi, turbine, and wins by Mario Andretti and Gordon Johncock. No Indy sponsorship included this time, though . . . I see one of the Indianapolis media cheerleaders has again speculated on the possibility of an IndyCar race at Phoenix International Raceway. Too bad it was just lazy guessing with no real first-hand reporting involved. I've covered this pie-in-the-sky subject point-blank several times both in this blog and in the Arizona Republic but, you see, I was doing actual journalism . . . Excellent news -- Tony Veneziano, who did a very good job as the World of Outlaws publicist, will join JR Thompson Co. May 2 to work on motorsports and non-racing projects . . . It's not a one-size-fits-all solution, but good for ESPN management to more clearly define its policy on announcers as product endorsers. Now it's time for Speed to step up to the ethics plate -- start by hiring an Ombudsman and ending the OK for announcers to sell sponsorship on their network-logo clothing . . . Any so-called "publicist" who allows his/her driver to do TV interviews with his/her uniform pulled down -- losing valuable visibility for sponsors -- is not doing his/her job. Period. End of story. Shame on the team owners and sponsor managers who aren't paying attention.

Two items from Tony Stewart's pre-Talladega news conference, as provided by Chevy's excellent NASCAR PR duo:

IS THIS TYPE OF RACING MORE MENTALLY DRAINING THAT SOME OTHERS? “It is still more mentally draining to deal with you guys (the media) than it is to drive the cars here.”

WHAT DID YOU TELL THE JOURNALISM STUDENTS AT ALABAMA THIS WEEK? “I gave them the list of the hit-list media and I’m sure they will be interviewing you guys soon. (Smile.) Not that you guys didn’t know that already.”

[ more next Monday . . . ]

HOW RELATIONSHIP-BUILDING PAYS WITH A FAVOR

Here's a case study for PR people who think relationship-building with national media consists of sending an E-mail: Sunday morning, I guested on Rick Benjamin's Sirius XM radio show right after the Malaysian Grand Prix. (Yes, I'm one of those who usually stays up to watch Formula One, even in the middle of the night.) My live conversation with Benjamin was at 3 a.m. PDT. I did it not only because Rick is a long-time friend, but because he and his producer cared enough to pick up the phone and ask. One-on-one relationship building is how PRers can get media to work with them. It's a voice, a handshake, a look in the eye -- the human touch. An occasional, lazy, E-mail is NOT relationship building.

It was a VERY exciting final round, but money once again triumphed over journalism in last week's ESPN and CBS coverage of The Masters golf tournament. It's not that seldom is heard a discouraging word -- like IndyCar on Versus (now we're told restart/crash, restart/crash, restart/crash action is "good" for the series) -- but NEVER is uttered anything not gushy and wonderful and politically correct -- "spectators" are "patrons" and the "rough" is the "second cut" -- it's broadcast as a near-religious experience. Yes, I had the pleasure of being invited to attend The Masters final round quite a few years ago by a golf (and racing) sponsor, and it's a beautiful place and a classic sports event. The Augusta National Golf Club knows how it wants the world to see it and keeps TV on a short rope via one-year contracts. The Augusta National media committee has intimidated most of the written golf media into compliance as well, because, otherwise, they might not get accepted for credentials the next year or might not be in the lottery that chooses journalists to play the course. I bet the management of the Indianapolis Motor Speedway must shake its collective head because I know from long-time first-hand experience the same level of arrogance ("The Most Important Race in History") exists over at 16th and Georgetown. IMS does, of course, enjoy local media cheerleading, but has poor (or no) relationships with a lot of the national media. (Why? See above for one reason.)

Why was longtime NASCAR West Coast operative Ken Clapp added to the NHRA Board of Directors? Read about it in my April "Drags, Dollars & Sense" column on CompetitionPlus.com: http://www.competitionplus.com/drag-racing/editorials/17180-drags-dollars-a-sense-the-nhra-did-the-right-thing-with-newest-board-members

[ more next Monday . . . ]

GOOD SHOW, NHRA

A REMINDER OF THE GOOD OLD DAYS: Tony Pedregon's STP graphics and multi-logo crew shirts, which recalled Andy Granatelli's Indy 500 teams of the mid-to-late 1960s.


It's usually a pleasant experience when I attend an NHRA event and so it was last weekend when the Full Throttle series ran at The Strip at Las Vegas Motor Speedway. Proving again that drag racing's organizational format -- and mindset -- provides fantastic access to drivers for both media and fans, I did one-on-one interviews with John Force, Matt Hagan, Jack Beckman, Ron Capps, Robert Hight, Kenny Bernstein, Mike Edwards, Jimmy Prock, Larry Dixon, Bob Tasca III and Antron Brown in two days. Unheard of for that to happen in any other major series.

Once again, I found drag racing unpredictable nature to be endlessly fascinating. There were legitimate upsets, like in Funny Car round one with Jeff Arend taking out Hagan and then Johnny Gray beating Mike Neff. And then there were just great races, topped by Tony Pedregon besting Force on a second-round holeshot for a 1/1,000th of a second victory. WOW!

As someone in the media center said after round two: "This race is a perfect question mark."

And, as I pointed out, NHRA caught a break when Kevin Harvick got around Dale Earnhardt Jr. in the last laps at Martinsville. Otherwise, they might as well have called-off the rest of the Vegas rounds, because it wouldn't have existed from a national media standpoint!

Brown led Brandon Bernstein all the way in the Top Fuel finals. Hight won for the second time this season in Funny Car, over Johnny Gray. Edwards beat Vincent Nobile in the Pro Stock. Very respectable crowd on a very pleasant day, weather-wise. Oil-down delays were at a minimum with the finals concluding just past 4 p.m. Good show as NHRA continues its 60th anniversary season.

Tasca, by the way, has been invited to attend this month's launch of the Space Shuttle Endeavour by commander Mark Kelly. The two met at NHRA's Houston race last year. Kelly is the husband of Arizona congresswoman Gabrielle Giffords, still recovering from gunshot wounds while at a public event in Tucson last January. The 14-day mission is scheduled to be the last one for Endeavour. "I told Mark, I hope I get the chance to win the Wally (trophy) for you because if I do, I'm going to dedicate it to you and your family," Tasca said. "Maybe we can get Wally in space."


FAST LINES: ESPN2 reached 100 million homes as of April 1, the network says . . . Holly Cain is now a FoxSports.com contributor . . . For all the talk of all the empty seats at Bristol the other week, one of the most shocking sights I've seen in sports in recent times was how many were unoccupied for the New York Yankees' season opener last Thursday. Yes, the weather was terrible, but it was Opening Day at Yankee Stadium. Wow -- very troubling about what this might say about the greater sports industry business . . . Heads-up on how inflation in commodity prices could affect racing sponsors. Hershey's, which has been in NASCAR, announced an almost 10 percent across-the-board price hike last week. Cotton prices are soaring, which could impact Izod. Walmart's U.S. CEO said last week inflation is "going to be serious" . . . How silly (and annoying) so many of these on-screen graphics have become. After the president's speech last week, CNN put up the following -- "Exclusive: Pres. Obama Defends Libya Action". Exclusive? News? Here's another one for you, CNN -- Exclusive: Pres. Lincoln Still Dead.

The American Media, March 29, 2011: Phoenix radio station KFYI uses an anonymous blogger to provide "expert" commentary on the Fiesta Bowl scandal. [ more next Monday . . . ]

TASK FORCE: CALIFORNIA

Decades ago, it was said that what was good for General Motors was good for America.

Let me update that to say what's good for racing in California is good for the motorsports industry everywhere.

Which means it's time to form Task Force: California. Sunday's downsized Auto Club 400 was the only chance for fans in the southern part of the Golden State to see Sprint Cup this year as what originally was known as California Speedway lost a prized date to Kansas. Less didn't mean a lot more, however, in terms of ticket sales.

Long Beach remains America's greatest street course event and benefits from what others have rightly called being "spring break for adults," but the ticket-buyers don't come out the way they once did. (Yes, put much of the blame on the split.) Pomona sure has had its share of empty grandstand seats. Laguna Seca, well, people like me remember the hillside completely occupied for CART. Sears Point is now Infineon Raceway but the crowds are not infinite.

I'm a California native, and understand the problems associated with plunging property values, high taxes, and the overall down economy. But I'm sensing there's more to the situation than financial concerns, because we are talking about, after all, the spiritual home of hot rodding and the classic place for cruising in convertibles, specially sports cars. The sport's California history includes names like Dan Gurney, Parnelli Jones, Wally Parks, Don Prudhomme, J.C. Agajanian, Shav Glick, Ascot Park, Riverside International Raceway and oh-so-many more.

It's in the best interests of the motorsports industry to dig-down and understand what is going on. Any series that considers itself "major" should care -- and I am sure all those sponsors, manufacturers and automakers do -- considering the massive market size, diverse demographics and media opportunities.

I suggest the industry come together, as it did (under NASCAR's leadership, directed by Les Richter) during energy "crisis" situations of decades past, and come up with answers -- and an action plan. NASCAR, NHRA, IndyCar, ALMS, Grand-Am, AMA, World of Outlaws, USAC, SCCA, IMSA, everyone needs to contribute to this cause. NHRA, of course, is based there and both NASCAR and IndyCar have West Coast offices.

Some members of Task Force: California are obvious -- the heads of the tracks and sanctions located within the state. I think Long Beach founder Chris Pook is still out there, somewhere, and longtime NASCAR operative (and new NHRA director) Ken Clapp would be great resources. So would veteran publicists Owen Kearns and Doug Stokes. But I'd avoid the "Indiana only" mentality that has been a huge mistake by the Indianapolis Motor Speedway and IndyCar series managements and bring in experts (and good workers) from outside Calif. There's very valuable and experienced talent out there in the rest of the country who could be excellent contributors to this process.

Something's going in California that I don't think we really have a grasp on. Interest seems down and some of the passion within what we've always considered a "car crazy" state has cooled. It's in the interest of racers from Sea-to-Shining-Sea to find out why and get on with doing what must be done to change course.

To all industry leaders, I say, let's get on with it. Task Force: California, here we come.

At least for those of us of a certain vintage, there is no more shocking symbol of the "changing times" than the end of National Speed Sport News. For almost 77 years, from the first issue (published as National Auto Racing News) on Aug. 16, 1934, until the last newspaper on March 23, 2011, it was influential, sometimes irritating, always important. Chris Economaki -- who sold copies of that first paper at Ho-Ho-Kus Speedway in northern New Jersey -- became a powerful presence in every corner of the sport in virtually every corner of the world. But Economaki is now 90, and his byline went away from the legendary "Editor's Notebook" column at the start of the year.

I've witnessed several newspaper closings, as far back as the early 1980s in Philadelphia. When I was at the Philadelphia Daily News, we had four competing dailies, but not long after I left to become CART's first communications director, the Evening Bulletin and then the tabloid Journal went away. NASCAR Scene folded last year. The checkered flag for NSSN, though, strikes home in a different way because I've been a continuous subscriber for 40 years. I can't remember racing without this source of news, opinion and rumor. As a PR person, sometimes what was written was, well, "stressful," but then again Chris always understood the sales value of a little controversy. As a reader, it was always entertaining. For a very long time, the classified ads were among the most fascinating reads -- Carl Edwards advertised himself there. That turned out to be a good "buy" on his part.

That's what I'll miss the most, that weekly adventure of holding Speed Sport in my hands, wondering what might be on the next page.

The news business is not what it once was, of course, and the newer and more immediate sources of instant information won out over print and paper once every seven days. (NSSN.com will continue to be updated.) Economaki's well-traveled Royal typewriter is in the NASCAR Hall of Fame, and NSSN's place in the history of the sport it chronicled is secure. To Corinne Economaki, Mike Kerchner, loyal staff past and present, and ace writers like Dave Argabright, I offer a most sincere Thank You.

Below is a link to my Sept. 6, 2010 blog, titled, "How to Fix the IRL on Versus." The entire theme of that posting was that IndyCar's cable TV outlet needed -- and this is the word I used more than once -- STORYTELLERS. Well, exactly that word was used in the series' official news announcement last week about the production and talent changes. I also suggested a pre-race The McLaughlin Group panel to draw-in viewers. Along those lines, it was revealed that Robin Miller will join the Versus pre-race show. Not that anyone involved had the common courtesy to acknowledge where these ideas came from or, God forbid, to say "Thank You." (Ditto when it was pointed out here that the Indianapolis Star's "expert" blog continued to use "IRL" in its headline long after the series officially abandoned that name. It was changed soon thereafter.) The rest of you, please just remember where you read this first:

http://spindoctor500blog.blogspot.com/2010/09/how-to-fix-irl-on-versus.html

FAST LINES: I've known Mike Wells, the new Versus director, for many years and he's a good upgrade in that position. New booth analyst Wally Dallenbach Jr.? Oh, you mean the "veteran" of THREE CART races in 1990 and 0-for-244 "star" in NASCAR's three national series? NASCARite pit reporter Marty Snider has given the impression for years that he thinks he's as important as the people he interviews -- just what ICS does not need. When Dallenbach and Snider were a part of a few ALMS/Champ Car telecasts on NBC in seasons past, well, viewers who were really paying attention could tell those were "mail it in" performances . . . Good news -- my friend Larry Henry is now the ALMS series PA announcer . . . ABC's St. Pete promos described IndyCar as featuring "the world's fastest drivers" even though NHRA's TV home is sister network ESPN2. Why NHRA puts up with this, I'll never understand . . . Laugh line -- Darrell Waltrip said fans at California were standing up at the start and looking to the TV booth in anticipation of his "Boogity" line, then a few minutes later, said some crew chiefs need to "check their egos" . . . I'll be in Las Vegas this weekend for the NHRA Nationals. A lot of people in that series have "Thank You" in their vocabulary.

The American Media, March 22, 2011: While ABC's Diane Sawyer went to Washington, D.C. for the first interview with Secretary of State Hillary Clinton after military operations in Libya, CBS' Katie Couric was laughing it up with David Letterman.

[ more next Monday . . . ]

ANOTHER UNLEARNED HISTORY LESSON

PIR REPAVE: Here's your first look at the repaving work underway at Phoenix International Raceway, the first since 1990. The November Kobalt Tools 500 will be the real "wild card" in the NASCAR Chase this season.


In 1987, when then-CART Chairman John Frasco and Marlboro cooked (or smoked) up the idea of the Marlboro Challenge All-Star race, and announced it at the Long Beach Grand Prix, PPG racing director Jim Chapman quietly-but-effectively issued a statement expressing the view of the series' landmark title sponsor: In brief, that while PPG supported increased prize money for drivers and teams, there should be no prize that out-headlined PPG's, and no special event that might detract from the news value and prestige of the PPG Cup championship-deciding final race of the season.

I agreed with Mr. Chapman then, and I agree now, as it pertains to the $5 million IndyCar bonus at Las Vegas for a non-IC regular who would win. I realize the current series sponsor says it supports the Vegas gimmick, but what is fundamentally more important to the core foundation of the series than its season-long championship -- and champion? If IndyCar believes that it's necessary for something to draw more attention than that -- and the Indianapolis 500 -- then the series is in an even more desperate condition than I thought. Among the several unintended consequences I can see is the devaluing of the title for the championship winning team sponsor.

As I have said and written many times in recent years, IndyCar's (and IMS') most valuable asset is its history. And, yet, the majority of those responsible haven't lived that history and don't know the lessons of that history. In the case of the Challenge, history teaches that it came to be moved off of championship weekend, and after several very forgetable runnings, passed into a richly deserved oblivion.

P.S. -- It's a very, very, VERY bad idea to invite Alex Zanardi to compete at Vegas. The reasons are clear: For a man who lost both his legs and endured great trauma and hasn't competed on a high-speed oval in a decade, the consequences of even a smallish accident should be obvious. This is the sort of thing that gives IndyCar the stench of desperation. And, despite Zanardi's incredible and inspirational example and spirit -- I'll just say it flat-out -- To me, the invitation is exploitive. (For those not aware, I say this from the standpoint of someone who worked with Alex when he was in CART, have a championship ring courtesy of him, and the helmet he wore when he made "The Pass" at Laguna Seca is displayed in my office -- a gift from Zanardi.)

It's disturbing to me, personally, that Randy Bernard again took some bad advice whispered into his ear. It's great to have advisors (official or unofficial) who are passionate about IndyCar racing. That does not mean they understand common-sense medical/safety issues, know who would be the kind of pro-active/outreaching PR representative the series oh-so needs, or what cities will be financially-successful race markets. Bernard's been in the job long enough to start expanding his pool of suggestion-makers -- some who actually combine passion with a proper business perspective.

Paul Tracy, Tony Kanaan and Dan Wheldon are among the IndyCar names needing sponsorship. Well, if the amount companies waste on all-hat-but-no-cattle agencies was redirected, they'd have enough for 10 years. The other day I received the following and the first graph is copied here exactly as received (except bold and italics added by me):

"Hello Brian - This is Calvin from Big Fuel in NYC. We're producing a web video series on behalf of the Chevrolet Cruze called the 'Cruze-arati'. We just filmed two videos, and we want the Spin Doctor 500 blog to be our premier partner to help us debut two videos."

Thanks for that offer, Wilbur, but I'll pass . . .


FAST LINES: Here's a test of the value of an IndyCar team sponsorship, at least in terms of goodwill -- Simona De Silvestro's sponsor is Nuclear Clean Energy . . . Just wondering: Have any of those chatroomers who called for a boycott of Firestone posted apologies since the tiremaker is back in IndyCar through 2013? . . . PR people who send images without captions shouldn't bother to waste the time or effort. Amazing that even needs to be said, but one series does it all the time . . . Insulting and ridiculous: That's the best way to describe it when a TV network wants us to hang around all day to watch our favorites race, but then doesn't show them taking the checkered flag . . . Ponder this: The way the people of Japan have acted in the face of terrible disaster vs. the way the people of New Orleans did after Hurricane Katrina.


This year marks the 100th anniversary of Ronald Reagan's birth. It will be the 100th anniversary of the first Indianapolis 500. Reagan visited the Indianapolis Motor Speedway on a practice day before becoming president, escorted by Tony Hulman. (One might have thought that, given the timing, this historic photo would be on the IMS site, but I don't see it.) Reagan greeted several Indy winners and CART champions in the Oval Office. A video tribute to Reagan was shown before the Super Bowl. And before the Daytona 500 (see link below). And before the Sprint Cup race at Phoenix International Raceway. And will be before Sunday's event at California's Auto Club Speedway. I talked with two Reagan Foundation officials at PIR and was told several Major League Baseball teams will show a version of the video before games this season. Why not at Indy?

http://www.youtube.com/watch?v=FCJa2mjLPmQ

[ more next Monday . . . ]

SPEEDWAY CHARITY

One of the popular talking points among those yearning for a Return to Glory by the Indianapolis 500 and the IndyCar series is what a huge boost both will get from this May's 100th anniversary running of the first "Greatest Spectacle."

Don't hold your breath.

The Indianapolis Motor Speedway Corp. has had plenty of time to gear-up, from a marketing and publicity standpoint, for the 500's 100th. After all, IMS announced it would celebrate the "Centennial Era" from 2009-2011. Even with the management and staff changes and internal Hulman-George family problems, anyone with a reasonable knowledge about the Business of Racing might well have reasonably assumed firm plans -- and budgets -- had been locked-in and would be speeding along.

Looks more like a crawl to me.

I think it's fair to say even those who gulp the IMS/ICS Kool-Aid would think the Indy Centennial would be partnered by at least as many corporations as the 50th Daytona 500 was three years ago. And, one would be wrong.

Where are the tie-ins with national name-brand products? Consumer sweepstakes? Contests? Ad campaigns? Point-of-purchase displays? Packaging? Discounts? Giveaways? Coupons? Promotions? PR push? Media blitz?

The other week, an IMSer asked me to write something about 1993's Nigel "Mansell Mania" from my insider perspective, having lived that experience as the Newman/Haas Racing PR director. The "offer" came with this notation: There was no budget to pay me.

Now, there are legitimate charities that I am happy to contribute to, from a work and financial standpoint. As the Indianapolis Motor Speedway Corp. is not on my list of charities, I declined.

I know the bean-counter mentality has fully enveloped the Speedway, but I can assure you of this: Budget cuts have never SOLD a single ticket. Not one.

If you're in the neighborhood and in a giving mood, you might want to consider stopping by the 16th and Georgetown offices. Maybe a marketing or publicity person will be standing outside, wearing red, next to a kettle ID'd with a wheel-and-wings logo, ringing a bell.


Here's a link to my March "Drags, Dollars & Sense" column on CompetitionPlus.com:
http://www.competitionplus.com/drag-racing/editorials/16934-drags-dollars-a-sense-toyota-missed-the-boat


FAST LINES: Brian France wisely helped fill the news void of an "off" week by spending 30 minutes on a national media teleconference to tout the strong start to the NASCAR season . . . How important was it for IndyCar and its team owners to keep Bridgestone/Firestone's tire technology and marketing activation? Important enough for them to pay a lot more in fees to B/F. The power within the IndyCar industry rests with manufacturers/suppliers, not the series or team owners . . . It's long, long past due for anyone/everyone associated in any way with Toyota to stop blaming others for the problems of its own doing. Try this message instead: "We're Sorry." If I ran T, I'd call on the carpet everyone with anything to do with PR -- corporate, consumer, product and, yes, racing. It's the worst PR collective I've seen in over 40 years in the industry. And, believe me, it really takes some doing to top that Marlboro bunch . . . It's still a mystery to me, after covering the recent NASCAR events at Phoenix International Raceway: How is it possible for any so-called "PR" person to be there on-site, collecting a paycheck, and not make the rounds in the deadline media room, even if just to say "hello" and ask if any help was needed? Not even a half-dozen did so at PIR, in my experience. Shame on the team owners and sponsor managers who don't bother to understand how poorly they are represented . . . PR 101: The vast majority of media people do not want news releases that have to be downloaded. Capacity limitations at any number of tracks makes that a slow and inconvenient process. Just send the basic info as a plain E-mail . . . It was embarrassing to AMA Pro Racing that Speed's announcers felt it necessary to keep saying they were still waiting/still had no word about the status of a Daytona 200 restart after tire problems forced a long red flag. And it was wrong for Speed Center updates not to respect its viewers by giving the news of the race's results. Nobody likes to be jacked-around, and in the age of instant news, that's what Center did with this credibility-bending decision . . . How can you tell when an announcer really has nothing new to say and is just speaking to avoid dead air? "It will be interesting to see . . . " . . . A classic example of cable TV news' need to show pictures -- any pictures -- last Friday morning on CNBC as the Japan story was unfolding -- Dark video of what appeared to be debris floating in the water and this commentary, "We don't know what this is, but this is live video . . . " . . . What's the big deal about Charlie Sheen? Remember Keith Olbermann?

[ more next Monday . . . ]

THRILL RIDE WITH TREVOR BAYNE

THANKS, TREVOR: Mark Armijo (left), Bayne, Chris van der Beeck, me. (Photo courtesy of Getty Images.)

It's about 9:30 a.m., Sunday, Feb. 27, and I'm standing on pit road at Phoenix International Raceway talking to Trevor Bayne.

Just one week earlier, he won the Daytona 500 in the famed No. 21 Wood Brothers Motorcraft Ford. One week later, less than four hours before the Subway Fresh Fit 500k, he has just taken The Phantom of the Opera (movie version) star Emmy Rossum (at PIR to sing the National Anthem -- and she did it well) for a ride around the one-mile oval. I had arranged for Arizona Republic columnist Paola Boivin to ride in the backseat.

Now, mission accomplished, Emmy is having her picture taken. Paola has gone off to write. Trevor's standing next to the Ford brought out for this purpose and we're reviewing the remarkable happenings of the last week. I tell him about my PR background and some somewhat similar adventures I've shared with drivers I've worked with, like the Andrettis, Nigel Mansell and Alex Zanardi. He's interested in hearing these tales from Big Time Auto Racing. I tell Trevor I don't think anyone could have handled it all better, especially any 20-year-old instant celebrity. He thanks me.

NASCAR print communications manager Denise Maloof is nearby, there to coordinate the media goings-on. She mentions there are about 10 minutes left before control of the track is lost for PR purposes. Trevor says to me, "Come on. Hop in. Let's go!"

I ask Denise and Trevor to please "hold" for a minute. I run up the stairs to the media center and yell to fellow Republic writer Mark Armijo, and our coordinating editor, Chris van der Beeck, "Come on! Come on!" They follow me as we rush down the stairs and back to the pits.

"Hop in, guys!," Bayne says with a smile. "Let's go!"

Having covered all the major so-called "stick-and-ball" sports, I am completely impressed that he's not only willing, but seemingly happy, to do this hours before he has to race. I know it wouldn't happen elsewhere, including by an active Indianapolis 500 winner.

Take the ride with us, as recorded by me on my BlackBerry (3:15) :




FAST LINES: I, of course, was fully engaged in the NASCAR-at-PIR events but friends passed on some positive comments about the NHRA's 60th anniversary opener at Pomona. As with us at PIR, NHRA was working around bad weather issues, but got in the race. I'll see the Full Throttle series first-hand the first weekend of April at The Strip at Las Vegas Motor Speedway . . . Last week was the official end for the AOL Fanhouse site, now folded into the Sporting News operation. Some talented people, including Holly Cain -- one of the country's best racing writers -- are looking for new opportunities . . . Embarrassing: The Indy reporter who, in noting Sam Schmidt had bought-into an IndyCar team, wrote that the wheelchair-bound Schmidt "walked into yet another good deal in his life" . . . I'd invite Regis Philbin to wave the green flag for the Indy 500 to ride the wave of public affection for the Notre Dame grad as he leaves his talk show later this year. Pace car driver? Well, IMS management will find a proper role at the 100th anniversary running for the first four-time winner, A.J. Foyt, won't they? . . . I get the gimmick factor of offering $5 mil to a non-regular who would win (bank it: it won't happen) the Las Vegas finale, but IndyCar crossed a bridge-too-far with this one: The starting lineup for the second half of the Texas doubleheader will be determined by blind draw. I guess Randy Bernard didn't want to copy Bernie Ecclestone's suggestion that Formula One tracks artifically be made wet during parts of races. This stuff is getting out-of-hand and makes NASCAR's infamous "debris" cautions look rule-book legitimate . . . Firestone going is a bigger loss for IndyCar than Chevrolet returning . . . Since Marty Reid doesn't understand the difference, would some responsible ESPN producer please wake up and tell Reid Brad Keselowski is not the "defending" Nationwide champion? Keselowski can't "defend" because he's not eligible for series points. Words mean things. Meanwhile, Jamie Little -- as usual trying to figure out which end is up -- said Robert Hight is Courtney Force's "husband." Reid did correct that one . . . Good luck to Michael Hargrave, who has opened his own Charlotte-area company, "Developing and executing winning brand strategies and business relationships." I worked with Mike when he managed Budweiser's sponsorship of Paul Tracy and I was the Newman/Haas PR director . . . If you haven't as yet, please try to grab a copy of last week's National Speed Sport News. I had six stories in the paper.



It's amazing what you learn when you ask the right questions, not just the superficial stuff we as fans get from too many of the TV microphone holders. Here are three things I learned at PIR because I gave some thought to what I wanted to ask:

1. Emmy Rossum has never seen the stage version of The Phantom of the Opera. She said there was little time between when she got the movie role as Christine and the start of production. No, at first, she didn't tell that to Andrew Lloyd Webber. And, in thinking about it, she made a very good point: Original stage actress Sarah Brightman became such a worldwide sensation playing that part, Rossum didn't want her own performance influenced by what Sarah had done. Makes sense to me . . .

2. Roger Penske doesn't expect to run a fourth car for anybody -- including Sam Hornish Jr. -- for the $5 million challenge to end the IndyCar season. I went to the Sunday morning drivers' meeting at PIR and asked him. Specifically, when I asked Roger if he'd run an extra car if one or more of his three full-time drivers had a shot at the championship that day, he said: "No. It's a conflict of interest." Indianapolis-area media cheerleaders, please take note . . .

3. Chevrolet is returning as an engine supplier to IndyCar next year, but won't play a direct role in Danica Patrick's new contract. NASCAR or IndyCar, it's up to her, according to Mark Kent, director of GM Racing. I know this because I asked him. "The driver agreements are strictly with the team," he said. "We don't get involved in that . . . It's really up to Danica to figure out what her career path is. I think it's going to be very difficult to try to do both, and I think she's seen that -- getting into one car and out of the other -- it's difficult. You need to focus on a specific series and hone your skills." Reporters who pretend that they understand the Business of Racing, please take note . . .

[ more next Monday . . . ]

DO I HAVE STORIES FOR YOU

GOOD FOR THE BUSINESS OF NASCAR: No. 24 atop the scoreboard.


PLEASE CHECK BACK HERE MONDAY, MARCH 7, TO READ ABOUT AND SEE MY THRILL RIDE WITH TREVOR BAYNE AT PHOENIX INTERNATIONAL RACEWAY.

************************************************************************************

Since I wrote 18 stories last week on NASCAR at Phoenix International Raceway -- 13 for the Arizona Republic and five for National Speed Sport News -- I'm going to invite you to check out those writings.

Below are links to what was in the Republic, found at http://azcentral.com/ .

* Tuesday: Review of NASCAR off-season changes --http://www.azcentral.com/sports/speed/articles/2011/02/21/20110221get-up-speed-nascars-many-changes.html

* Wednesday notebook: Joey Logano, Greg Biffle and more --
http://www.azcentral.com/sports/speed/articles/2011/02/22/20110222nascar-joey-logano-adjusting-sprint-cup-series.html

* Thursday: Dale Earnhardt Jr. --
http://www.azcentral.com/sports/speed/articles/2011/02/23/20110223rick-hendrick-tries-help-dale-earnhardt-jr-end-woes.html

* Thursday notebook: Travis Pastrana and more --
http://www.azcentral.com/sports/speed/articles/2011/02/23/20110223travis-pastrana-set-2nd-stock-car-start.html

* Friday notebook: PIR sells out grandstands and more --
http://www.azcentral.com/sports/speed/articles/2011/02/24/20110224phoenix-international-raceway-grandstand-seats-sold-out.html

* Friday: Drivers remember an old friend --
http://www.azcentral.com/sports/speed/articles/2011/02/24/20110224phoenix-international-raceway-prepares-repaving.html

* Saturday notebook: Danica, Trevor Bayne and more --
http://www.azcentral.com/sports/speed/articles/2011/02/25/20110225nascar-pir-danica-patrick-nationwide.html

* Saturday: Kyle Busch wins Truck race --
http://www.azcentral.com/sports/speed/articles/2011/02/25/20110225nascar-pir-kyle-busch-wins-trucks.html

* Sunday: Kyle Busch wins Nationwide race --
http://www.azcentral.com/sports/speed/articles/2011/02/26/20110226nascar-pir-kyle-busch-nationwide-win.html

* Sunday: Kyle Busch Q&A --
http://www.azcentral.com/sports/speed/articles/2011/02/26/20110226qa-nascar-driver-kyle-busch.html

* Monday: Accidents eliminate top drivers --
http://www.azcentral.com/sports/speed/articles/2011/02/27/20110227nascar-pir-accidents-sprint-cup.html

* Monday notebook: Why Busch left Hendrick, Danica, and more --
http://www.azcentral.com/sports/speed/articles/2011/02/27/20110227nascar-pir-kyle-busch-sweep-ends-sprint-cup.html

Please go to http://nationalspeedsportnews.com/ for my Speed Sport stuff, including a column on the state of racing in Arizona. Or check out this week's paper. By the way, this is my 40th consecutive year as a NSSN subscriber.

Thank you!

PIT STOPS: Trevor Bayne's Daytona 500 victory played well with America's obsessions with youth, surprise and an upset result. The ABC and NBC nightly newscasts had features the following night . . . Over at PTI, the co-hosts -- SURPRISE! -- thought the NBA's gimmick dunk contest and exhibition All-Star game were a higher priority than a legitimate sports event. When they got to Daytona, intellectually lazy Tony Kornheiser twice called it "Sprint Car." Shame on NASCAR "partner" ESPN. The show's title really should be: Pardon The Interruption IF We Talk About Anything Other Than Basketball . . . It's one of the oldest ethical considerations in sports journalism: No Cheering in the Press Box. Too bad it wasn't honored when the checkered flag waved at Daytona . . . We'll see: ESPN will have The Poynter Institute serve as its Ombudsman function for the next 18 months. One place for P to start would be the disastrous Daytona Nationwide race presentation. Still waiting on Speed to understand it needs an O. Apparently the added "journalism" to its new Speed Center is for host Adam Alexander to pace around the studio -- with his hand hanging out of his pocket . . . Man, does ESPN have problems when it comes to racing. On ESPN Radio Sunday morning, host John Kincade asked a caller, "Who do you think will win the Indy 500 TODAY?"

[ more next Monday . . . ]

WHAT JOHNSON SHOULD HAVE DONE ON 'PTI'

Jimmie Johnson passed on an opportunity for a huge win last week, even before the Daytona 500.

Wednesday, the five-time Sprint Cup champion appeared on ESPN's Pardon the Interruption show. That was after co-host Tony Kornheiser had recklessly tossed-out the gossip that Dale Earnhardt Jr. had won the D500 pole because his car wasn't legal.

First, let's be clear: Kornheiser is no longer a reporter. He is no longer a journalist. He trades off his past in those roles, but they no longer apply. Kornheiser said on-air several years ago that he doesn't like to interview athletes; he prefers talking to reporters. THAT IS NOT REPORTING! And it bit Kornheiser in the can big-time in this case, because his "source" for this rumor-mongering was a Washington Post writer. Sub co-host and out-of-control egomanic Dan LeBatard actually praised Kornheiser for having done some "reporting" on Junior. Which proves how little LeBatard actually knows about journalism.

No, I've never worked for the Post or the New York Times, but I know this: IF Kornheiser had talked to Junior, or Rick Hendrick, or Steve Letarte, or a NASCAR official, THAT WOULD have been REPORTING.

He didn't. And it wasn't.

Credibility is supposed to mean everything in the news business, but, apparently ESPN management doesn't apply that standard to PTI. What out-of-touch-with-their-audience media elites like Kornheiser don't accept, because their egos blind them, is the impression left with NASCAR fans is this: If Kornheiser knows so little about racing and is too lazy to learn but that doesn't stop him from mouthing-off, why should we think he knows about anything else he talks about? INFORMED opinion is perfectly acceptable. Gossip, rumors and speculation are not.

I put Kornheiser right there with the likes of Jimmy Spencer and Kenny Wallace. They speak loudly, but say little.

Anyway, back to my point about Johnson.

A very legitimate argument can be made that Johnson should have either said "no" to the PTI interview, or, immediately have taken on the intellectually-empty Kornheiser. If these options weren't discussed with Johnson, they should have been. If sponsor Lowe's objected, fine. If Hendrick thought it wasn't a good idea, OK. If Johnson decided, "That's not me," his choice.

But think about it.

The rap against Johnson is he's too vanilla. What if, in defense of his team and his teammate -- and let's remember that this season Earnhardt's No. 88 is in the same building as Johnson's 48 -- Johnson had come right out of the box at the start of the interview and taken on Mr. No Nothing? Challenged him directly, not rudely, but aggressively.

Junior Nation would have been thrilled. It says here that, overnight, Johnson's fan base would have grown significantly. By stepping out of character, this one time -- and I say again it would have been completely justifiable in defense of his team and his teammate -- Johnson's image and popularity would have turned faster than his Chevy into turn three at Daytona.

Humor can be an effective way to deflect controversy. That's what Cranky Korny attempted to do. Johnson went along with it. I wish he hadn't. It was the perfect circumstance to show some anger; a different side of his personality. It would have been a huge win for Jimmie and for the NASCAR industry, trying as it is to sell tickets and regain TV viewership. Mark it down as Opportunity Lost.

I'm not one to moan about Johnson's historic championship run. I believe in celebrating excellence, not complaining about it. But I wish this was one "pass" Johnson hadn't made.

FAST LINES: ESPN, which oh-so-desperately needed to start the season with a quality production, ended the Daytona Nationwide race on three flats. Marty Reid called the wrong winner -- a mortal sin in his line of work. And, no Marty, Brad Keselowski is not the "defending" Nationwide champion. A new NASCAR rule doesn't allow him to "defend." The network lost the audio in victory lane -- we didn't heard a word of Tony Stewart's "live" interview. And Jamie Little talked to crashed-out Keselowski BEFORE he went to the infield medical center for a mandatory exam. It is ALWAYS MORE IMPORTANT for a driver -- even one who seems OK -- to be seen by the doctors before being heard from by TV. NASCAR officials should enforce that policy -- no exceptions . . . Proving again the power of the NFL, next year's Daytona 500 has been moved back one week, to Feb. 26. The track and NASCAR are anticipating an 18-game NFL regular season and a mid-February Super Bowl . . . The black Budweiser car doesn't look good. Red is right . . . Rookie mistake: A Terrible Towel and sunglasses cost Trevor Bayne's sponsors Big Time TV exposure in Daytona's victory lane . . . From the standpoint of family, good that Tony George has returned to the Hulman & Co. board. From a business standpoint, it's more of the same thinking -- All four new directors are Indiana people. It's a big, wide world out there beyond Indiana and all the Hulman ventures would benefit from a wider perspective. When will they ever learn? . . . The "creative" concept of those singing NAPA commercials has long outlived its shelf life . . . Last week I noted the prospectus for the Williams Formula One team's public offering listed many "risks." Here's an example torn from today's headlines: Political unrest in Bahrain, which is supposed to host a major pre-season test, as well as the series opener . . . Interesting news on the credential front: NASCAR, in addition to allowing drivers' children into the garage area, has relaxed the dress code to OK shorts, open-toed shoes, sleeveless blouses and skirts/dresses. NHRA, marking its 60th anniversary, is offering a free 2011 hard card to past national event winning drivers in Top Fuel, Funny Car, Pro Stock, Pro Stock Motorcycle, Pro Stock Truck and Top Eliminator.

Mark Armijo and I will have full coverage of NASCAR in Phoenix all this week in the Arizona Republic. Below is a link to my Sunday season scene-setter. Thursday, I'll have a story on Dale Earnhardt Jr. and Hendrick Motorsports. Sunday, my now-traditional Newsmaker Q&A will be with Kyle Busch. If you can't get the Republic, read us at http://azcentral.com/ .

http://www.azcentral.com/sports/speed/articles/2011/02/19/20110219nascar-sprint-cup-jimmie-johnson-daytona-500.html

Please note I'll also be covering the PIR events for National Speed Sport News. I'll do the Cup, Nationwide and Truck race reports, a weekend notebook, and column. See next week's NSSN and also check out http://www.nationalspeedsportnews.com/ .

[ more next Monday . . . ]