So here’s the new reality: Brian France, Tony George and Tom Compton are no longer the most important men in racing. Henry Paulson and Ben Bernanke are.
The Treasury secretary and Federal Reserve chairman have been injecting more money into the markets than nitro into Tony Schumacher’s engine in an attempt to keep the economic wheels turning. While the health of the speed industry is far from their highest priority, the success – or failure – of Paulson’s and Bernanke’s efforts will determine whether throttles stay flat, or flat-line.
Team owners – whose own net worths likely have plunged like cliff divers in
As for signing new sponsors? To quote Al Michaels: Do you believe in miracles?
Al-Anabi Racing could do to NHRA what
Now, there’s even greater pressure on NHRA and the agencies it hired earlier this year to sell sponsorships and generate national media attention. More than before, they need to produce additional revenues for the teams, and make the series increasingly valuable to corporate customers.
Follow Michael Knight on Twitter: @SpinDoctor500
(as published on DragRacingOnline.com, October 2008.)