ALL EYES ON INDY

ONE MORE: A final look from the Barrett-Jackson Classic Car Auction in Scottsdale -- this 1957 Indy 500 Mercury Turnpike Cruiser convertible pace car replica caught my eye.


The Big Question this week is: How will Indianapolis do?

Indy, of course, has hosted major sporting events for many years, the NCAA basketball tournament up there with the Indianapolis 500 and the early years of the NASCAR Brickyard 400.

But nothing -- NOTHING -- will be like hosting the Super Bowl, which Indy is doing for the first time.

The NFL championship game has become an unofficial national holiday and much more than a sporting event. The Super Bowl is more than a game -- it's a business networking and marketing showcase, a debut for specially produced TV commercials, a celebrity and CEO magnet, and a media spectacle unlike anything else in America. With all due respect to the Indianapolis Motor Speedway, none of its events ever has or ever will reach across all these societal and cultural expanses the way the SB does. On-site attendance aside, the Super Bowl blows away the I500 in terms of national importance and sporting and corporate and media magnitude.

I'm wondering how the city will present itself to the rest of the country? As the narrow-minded and provincial "Racing Capital of the World" that helped get IMS and the I500 into so much trouble? Or as a more open-thinking town with a perspective that recognizes there is a world out there beyond the borders of Indiana?

Yes, pay attention to the Xs and Os coverage of the Patriots and Giants. But, for my purposes, I'll be following much more closely how the national media reports on Indy itself. This is especially true given the teams come with the traveling New York and Boston media corps and their East Coast bias and elitism. What will they say about the city? What, if any, coverage will come to the Speedway and the IndyCar series still trying to recover from Dan Wheldon's fatal crash? Will that be brought up and sensationalized? Will the Hulman-George family itself come in for any critical coverage from the national press types in their attempt to explain to the left and right coasts why the Big Game is in -- INDIANAPOLIS! ? -- instead of Miami or New Orleans or another of the media's favorite warm-weather playground locations. (Don't dismiss this possibility: In today's media world, anything is possible.)

(Are the IMS and ICS PR departments ready -- just in case?)

And, of course, what will the weather be like and how will the city handle a big snow storm? I hope the organizers consulted with Roger Penske and borrowed from his storm plan when he chaired Detroit's Super Bowl host committee a few years ago.

For those of us who have spent so much time in Indianapolis over the years, the Big Story this week could well be how the city does, even moreso than the Patriots and Giants.


As someone who was around at the very beginning of Pocono International Raceway, I have to acknowledge the death of Pocono's founder, Dr. Joseph Mattioli. I lived in Philadelphia back when the track hosted its first 500 mile Indy Car race, the Schaffer 500, in 1971, won by Mark Donohue. I went on to cover countless Pocono events for the Philadelphia Daily News and was also there for the first USAC stock car race, the debut of NASCAR, Formula 5000 and IMSA on the infield road course and the ill-fated World Series of Auto Racing on the three-quarter mile oval for USAC midgets and sprints. I spent a ton of time around Doc Mattioli in those days, when the facility always seemed to be on the brink of financial collapse and various political controversies, and was on the opposite side when I worked for CART and Doc Joe filed a lawsuit against CART. Of all the ups-and-downs and good times and disagreements I had with him -- and there are many stories I could tell -- this much can be said for sure: There would be no Pocono Raceway without the Doc. My best thoughts are with his wife of over 60 years, Rose, and their family.


FAST LINES: Congratulations to my friend Al Pearce, the longtime NASCAR writer, named to the 2012 Virginia Sports Hall of Fame and Museum class . . . The World of Outlaws has its third different PR coordinator in three years, with Shawn Miller the new guy at the races . . . Never doubt how much horsepower NASCAR can bring to any situation. Its attorney for the on-going Jeremy Mayfield drug suspension lawsuit is David Boies, who represented Al Gore in front of the Supreme Court in the disputed 2000 presidential election . . . Benny Phillips, who died last week and covered NASCAR for something like three decades for media outlets including the High Point Enterprise, Stock Car Racing magazine and MotorWeek Illustrated, was a very nice man in my professional dealings with him. When, as a PR rep, I was able to assist him with some information or arrangements (such as at the first Brickyard 400 in 1994), he always gave me the impression he appreciated the help -- and that's rare in today's media centers. God Bless.

[ more next Monday . . . ]

'24' MEMORIES

SHOW STOPPER: It was only a show car, but Courtney Force's new Traxxas Ford Mustang Funny Car was the centerpiece of the impressive Traxxas display at last week's Barrett-Jackson Classic Car Auction in Scottsdale. Courtney wasn't there and overall racer participation seemed down, perhaps due to scheduling conflicts with NHRA testing and NASCAR's Hall of Fame induction ceremony and fan festival. Rick Hendrick, Roger Penske, Mario Andretti and Brad Keselowski were visitors.


This weekend is the 50th anniversary running of what is now known as the Rolex 24 at Daytona. Whether the R24 or the 12 Hours of Sebring is America's most important sports car race can be debated, but I can't help but have special feelings for Daytona, because in a 24-month span I experienced both extreme ends of the endurance event's emotional roller-coaster.

In 1989, I worked the event with the Andrettis, in what was an emotional farewell for many of us. My friend Al Holbert, the Le Mans and Daytona winner, had been killed in a private airplane crash the previous September. Many of Al's guys gathered one more time to run a pair of Porsche 962s. Ours fell out in the evening, while the other car, which had John Andretti as one of its drivers, went on to win.

In 1990, I was a part of the Castrol Jaguar XJR-12 two-car team. We were running 1-2 after just two hours and stayed that way through the end. Davy Jones, Jan Lammers and Andy Wallace were the winners, with Martin Brundle, Price Cobb and John Nielsen the runners-up.

It was a fantastic experience to get to go to Daytona's victory lane. I remember that, from the time I got up to when I got back to bed, I was up for 39 straight hours (excepting short naps on a lounge chair outside the team motorhome.) I have a nice plaque from the team on my office wall thanking me for my contribution to this achievement.

Team owner, the late Tom Walkinshaw, enjoyed it immensely when, on the elevator ride up to the media box, I told the drivers that the most important part of their job was done, but there was still more work to do: Please take a deep breath and reach for whatever remaining energy they had, to interact well with the media. They did, with Jones the man in the media spotlight.

The next year, Mario, Michael and Jeff Andretti were back in a Porsche. After an electrical problem dropped our Porsche well behind after just one hour, some hard-driving by Michael throughout the night meant we took the overall lead at sunrise. Alas, there were mechanical woes, which dropped us from contention. With Mario behind the wheel, the engine blew right in front of our pits -- with just 15 minutes to go!

That's the Rolex 24. I'll be watching -- and feeling -- for all the competitors this weekend.



They say everything is bigger in Texas. Apparently, including ticket pricing at Circuit of the Americas. Just announced is the Formula One track's plans for sale of 15-year personal seat licenses ranging from $1,000 to $5,000 per seat, "depending on proximity to the start/finish line and amenities." Reminder: a PSL just gives you the right to spend more money to actually buy a ticket. Call me skeptical about a plan for a project that has been troubled for months. I assume management did its research, but if this is successful in this economy, I'll gladly offer to buy Bernie Ecclestone a 10-gallon hat.

[ more next Monday . . . ]

AND SO IT (2012) BEGINS

JIM CHAPMAN AWARD FOR EXCELLENCE IN MOTORSPORTS PUBLIC RELATIONS: Bill York (left) accepts from Paul Page at January 7 AARWBA All-America Team ceremony in Indianapolis. (Photo courtesy of Dan R. Boyd.)


The season officially starts for me this week at the Barrett-Jackson Classic Car Auction, a short drive from my home in Scottsdale.

Yes, I know, Barrett-Jackson is all about the cars. For most, that is. For me -- while I enjoy looking at the machines as much as anyone -- it's about the people. I've found you never know who you'll see at this festive automotive carnival. Last year, for example, I was walking toward the main auction area when who comes over from my left but NASCAR President Mike Helton. Another day, outside behind the stage, who comes walking by but NHRA Top Fuel great Joe Amato. Rick Hendrick, Melanie Troxel, Rusty Wallace, Linda Vaughn, Jim McGee and Ray Evernham were other racers I encountered in my "laps" around the auction site.

I look forward to seeing whoever I'll see this week. And, yes, the cars.

The metrics most-often quoted to judge the "success" of Barrett-Jackson are: How much is spent on the vehicles up for auction? And, what's the total attendance? I have a different measure: How many people are actually spending at the countless vender booths, where you can find everything from vintage gas pumps to auto art to neon signs to outdoor furniture to jewelry to financial advice. We know the "one percenters" are doing well enough to bid-up for the cars. Are the "99 percenters" doing OK enough to buy the other stuff?


I wasn't able to attend the AARWBA ceremony in Indianapolis earlier this month to present the 2011 Jim Chapman Award for Excellence in Motorsports Public Relations to Bill York. Paul Page did the honors in my absence, and read the following letter from me:

Good evening, everyone.

Jim Chapman was, above all else, a true gentlemen. So I’m sure Jim would agree with me that 2 things we don’t say often enough these days are: “Thank You” and “I’m sorry.”

Let me begin, therefore, by saying “Thank You” to Dusty Brandel and AARWBA for allowing the 2011 Jim Chapman Award to be presented at tonight’s ceremony. And “I’m sorry” that another obligation makes it impossible for me to be with you. Even more than his many professional accomplishments, Jim valued his family above all else, so I am somewhat comforted by the knowledge that it’s a family matter that requires my absence.

Not only because I am chairman of the Jim Chapman Award selection committee -- but more importantly -- because Jim was my closest friend and had a profound influence on my life and career, it’s emotionally difficult for me not to be there for the presentation. Especially since this award, for Excellence in Motorsports Public Relations, has been earned by a wonderful friend of mine and someone who has worked for decades in the spirit and example of Mr. Chapman.

Thanks to Paul Page -- a valued member of the selection committee and one of Jim’s countless friends -- for reading this and making the official presentation.

Those of you who were blessed to know Jim need no explanation why this is important. To those of you who didn’t know Jim, you owe it to yourself to “Google” his name. To learn about Jim is to make yourself a better professional -- and a better person.

I will leave it to Paul to recount Jim’s numerous achievements. It is very appropriate, though, to remember that Jim was not only Babe Ruth’s PR representative, he was the Babe’s friend and confidant. Jim remains every bit the legend in the PR business -- and not just in motorsports PR -- that the Babe is in American sports.

The Chapman Award dates back to 1991 and Jim took great pride in it. Since 2004, any PR person in any type of motorsports has been eligible. The recipient is chosen by a national committee of journalists, almost all of whom knew Jim, so they best understand the high standards required of a Chapman Award winner. I thank the committee members for their thoughtful consideration -- they all agree, it’s an honor to participate in a process that honors Jim’s legacy as well as someone who works to the highest standards of professionalism as established by Mr. Chapman.

Jim was “old school” in the best tradition. He deeply believed in the value -- and joy -- of 1-on-1 relationship building. He knew having a good professional relationship with individual journalists was important in good times -- and essential in bad times. Jim worked before the age of electronic communications such as E-mail and Twitter, but even today, I know he would agree that pressing “send” is no substitute for the sound of a person’s voice, a handshake, a face-to-face conversation. In other words, the “human touch.” Jim was a true master at making everyone feel important and welcome. That is greatly missing in today’s so-called “modern” PR -- and everyone suffers as a result -- especially the client or employer.

Tonight’s recipient is the exception. For decades, he has been a true ambassador for the Indianapolis Motor Speedway, and a friend to journalists around the world. I will always be grateful to him, because, even when our jobs had us representing opposite sides in racing’s political battles, he always extended a hand of friendship.

Jim Chapman played a significant role in the history of the Indy 500 and the Indianapolis Motor Speedway. He was friends with Tony Hulman, Mari Hulman George, Tony George and the rest of the Hulman-George family. I’m glad current IMS President and CEO Jeff Belskus also got to know Jim at the annual PPG dinner Jim hosted for IMS department executives. So the family knows what a great honor it is for a member of the IMS Corporate family to receive an award named for Jim Chapman.

To the man about to be honored as 2011 winner of the Jim Chapman Award for Excellence in Motorsports PR, I must say something more than “Congratulations.” I say that the true honor is not in the award Paul is about to present you. The true honor is having your name forever associated with that of the Great James P. Chapman.

Thank you and God Bless.


I'm a member of the nominating/voting committee for the National Sprint Car Hall of Fame, located in Knoxville, Iowa. Congratulations to the following members of the 2012 Hall of Fame class: Johnny Anderson, Thad Dosher, Sam Hoffman, Chuck Hulse, Colby Scroggin, Bobby Ward, Harry Hosterman, Henry Meyer, Ron Shaver, Earl Padgett, Gary Sokola and W.H. (Bill) Vandewater. The induction ceremony will be June 2.

NHRA got a welcome and much-needed boost when DieHard took the inside back cover of Sports Illustrated to herald Matt Hagan's championship. But here are a few missing words I wish would have found their way into the copy: "Drag racing," "Funny Car," "8,000 horsepower," "nitro" and even "Full Throttle." All but "nitro" were in last week's USA Today full-page ad heralding the arrival of Courtney Force.


Here's a link to my January "Drags, Dollars & Sense" column on CompetitionPlus.com. It's about how the presidential election can impact the drag racing economy:
http://www.competitionplus.com/drag-racing/editorials/19900-drags-dollars-a-sense-a-wait-and-see-season


I'm afraid, during the holidays, too many important people in the drag racing industry missed Jon Asher's superb column on CompetitionPlus.com about what must happen to ensure the sport's survival. It's one of the best columns anybody wrote about anything all year. Here's the link. Please don't just read it. Please THINK about it:
http://www.competitionplus.com/drag-racing/editorials/19880-up-front-facing-up-to-a-very-tough-future

[ more next Monday . . . ]

2011 IN REVIEW

END OF AN ERA/SIGN OF THE TIME$: The closing of Newman/Haas Racing's IndyCar series operation reflected the third consecutive year of the sport's most difficult sponsorship environment. The team, co-founded by the late Paul Newman and Carl A. Haas, won eight titles. That's me, at left, with Haas, Nigel Mansell and Newman after victory at Nazareth Speedway clinched the 1993 PPG Cup. Note the powerful lineup of corporate backers on our championship banner. Will those days ever come again?


Every meaningful story of the racing year had a strong Business of Racing component. So that's how I'll conclude this blog for 2011.

I say this with respect: Even Dan Wheldon's fatal accident had profound BoR ramifications. The image of the series as a good corporate advertising and marketing place certainly being one. Randy Bernard's decision-making and leadership was another ("Untenable," Oct. 26.) And the future of the series' historical foundation on ovals.

That was probably the most important racing biz story of the year: The IndyCar financial failures at Milwaukee, New Hampshire and Kentucky were so obvious and embarrassing that even the media "experts" who had been promoting Bernard to do these deals had to admit it might not be the way to go. How this might further erode the fan base, already complaining about too many road/street courses, will play out in 2012.

The opening three weekends of the NASCAR season gave Sprint Cup a strong launch: Dale Earnhardt Jr. on the Daytona 500 pole, fresh-faced good-kid Trevor Bayne's improbable and popular D500 win, and Jeff Gordon ending a long winless streak with a Phoenix victory certainly created momentum. Add in five first-time winners (including Regan Smith at Darlington), flashes of more-competitiveness from Junior, revamped points system, Tony Stewart's Chase charge and a Homestead finale for the ages -- a tie! -- ended a successful season for NASCAR. The TV numbers were up, including in key demos. NASCAR's overall PR operation was retooled -- results to be determined. Sprint renewed its Cup deal through 2016.

On the other side, the Nationwide and Truck series clearly struggled, especially with team sponsorships. Kevin and DeLana Harvick decided to pack-in their team -- a blow to the dreams of making it Big of grass-roots racers everywhere. Roush Fenway perhaps took the biggest hit, with the redirection of the UPS and Crown Royal sponsorships. As I write, Matt Kenseth has no backing for 2012, and the exact plans for Bayne and Nationwide titlist Ricky Stenhouse Jr. are unclear.

Tracks like Dover, Michigan, California and Atlanta had a major inventory of unsold seats. Phoenix announced two grandstand sellouts for Cup. Nashville went away but, apparently, Gateway is coming back. Circuit of the Americas turned out to be a Texas-sized soap opera. Baltimore attracted a lot of people but lost a ton of money.

M&M's pulled off the power move of the year by pulling its ID off Kyle Busch's car for the last two Cup races. Controversial Kyle managed to keep his job with Joe Gibbs -- brother Kurt didn't with Roger Penske.

Red Bull shut its team doors. Roush and Richard Childress will go down a Cup car in the new year.

In drag racing, Kenny Bernstein's retirement from team ownership was not only a huge story, it was a somewhat perplexing one. He left two years of his lucrative Copart.com sponsorship on the table at a time when most everyone else is scratching for scraps. Kenny sent me a letter afterwards and wrote, "It's time to sit back, relax, and enjoy life!"

Ashley Force Hood -- as popular in drag racing as Sarah Palin at a Tea Party rally -- sat out the season in favor of motherhood and looks to do the same in '12. Track ticket sellers felt her absence. After two consecutive Top Fuel championships, the mysterious Al-Anabi Super Team went into the holidays looking a mess -- Del Worsham "retired" and Larry Dixon was "released."

The Indianapolis Motor Speedway hosted a successful 100th anniversary 500 -- complete with unbelievable finish -- but to what effect remains to be seen. Nationwide and Grand-Am debut on Brickyard (now Crown Royal) weekend next year. The series tried to spice-up the show with double-wide restarts and the Texas doubleheader with a draw for starting spots in race two. Las Vegas, well . . .

Grand-Am gained a little media notice by placing a bounty on dominant Scott Pruett-Memo Rojas. No matter, they won another championship. The 50th anniversary Rolex 24 comes in January, with important new bodystyles (Corvette!) that a lot of people are counting on to generate more interest from the sports car fan crowd -- such as it is.

ALMS continued to push its "green" platform but -- at least indirectly -- was hurt by the bad Solyndra headlines and various controversies about the viability of such technology. Chevy's Volt is a sales flop, took another smack with recent stories about possible problems with battery fires, and CNBC Wall St. guru Jim Creamer last week called the Volt "a failure." None of that helps ALMS sell what it is trying to sell to the highly fragmented fan base. And then there are the political wranglings over rules with the ACO in France.

The World of Outlaws again provided the most consistent entertainment value and good stories -- Joey Saldana's winning comeback from serious injuries should not be forgotten -- but the lack of a consistent TV package means too many people don't know. No "live" TV for the Knoxville Nationals is simply unacceptable.

The media world got upside-down, too. The fabled print edition of National Speed Sport News folded. Excellent journalists like Dustin Long, on the NASCAR beat, had their jobs eliminated. Too many people got their "news" from anonymous chatroom rumors and Twitter.

My friend Gordon Kirby wrote a few very important sentences the other week and I want to share them here. Reviewing NASCAR's sensational season finale and positive year, GK published:

"Meanwhile the rest of the sport cries out for leadership. It's sad that in the second century of the sport's history amid a new technology boom American auto racing is so rudderless. So many old-time fans have lost their interest in today's racing and shake their heads over the disturbing similarities between our governing classes in Washington and so much of American auto racing."

Amen.

In conclusion, what continued to bother me the most was the overall lowering of standards. It seems almost impossible to have a honest difference of opinion -- what results is anonymous personal attacks on the chatrooms. Media too often no longer seek-out all sides of a story. Too many people -- especially so-called "public relations" people -- don't bother to build one-on-one relationships with the media -- or even talk to them.

At the November NASCAR weekend at Phoenix International Raceway, Ford's on-site rep sat a few feet away from our Arizona Republic work area -- with a direct line-of-sight to see reps from the other three manufacturers over there talking with us -- and never moved from his seat to speak a word. (Sadly, this is all-too typical.) I guess Ford isn't interested in major-market publicity or selling vehicles in Arizona -- that's the impression this kind of PR indifference leaves. In February, Goodyear racing boss Stu Grant told me the tiremaker liked "technology transfer" stories (this in the context of developing a new tire for the repaved/reconfigured Phoenix oval) but whatever racing PR capability he thinks Goodyear has did nothing to follow-up and left an oh-so-bad impression. Made it seem like Goodyear wasn't confident it could produce a good tire for the new PIR. Oh, for the days of Dick Ralston, Phil Holmer, Dave Hendrich, Bill King and Carole Swartz -- Goodyear actually CARED about good media relationships in those days.

What possibly could be more basic than for a "PR" person to talk with media people?

It's too easy to push "send" when what's really needed is a phone call. It's become a very bad, but increasingly accepted, habit in American business to put into an E-mail what properly should be said in person or on the phone.

PR giants like Jim Chapman, Jack Duffy, Bill Dredge and Ralston would be aghast by what passes as "acceptable" these days. No surprise to me committee members selected old-school guy and class act Bill York as winner of the 2011 Jim Chapman Award for Excellence in Motorsports PR.

It's a Crisis of Communications within the industry -- and within our society -- and we all suffer for it. One hundred and 40 characters on Twitter is NOT how to establish and maintain a proper professional relationship. There's a right way and a wrong way of doing things and, these days and in this past year, way-way-way too many people were doing it the wrong way. I think, because it was "easier."

Going forward, I am convinced the consequences of this C of C will be profound. How can any series, any sport, any industry, any society, any culture, any country, be successful when people don't understand how important it is to talk to one another?


The Men of the Year:
http://valvoline.com/racing/behind-closed-garage-doors/2909


Thanks to each one of you who takes time to read what I write here. Merry Christmas. Happy Holidays. Happy New Year.

[ more in January, or as news developments warrant . . . ]

NASCAR's GOOD YEAR ENDS IN VEGAS

The mood was upbeat at last week's NASCAR Sprint Cup awards activities in Las Vegas -- as well it should have been.

Tony Stewart was there to take his bows, of course, as series champion. History will record Stewart's accomplishment of taking Gene Haas' doormat team to the title in only three years as one of stock car racing's great accomplishments. A quick Google search will reveal how most of the "experts" called Stewart's decision to leave Joe Gibbs' team a mistake, with one of the ESPN bright lights predicting Stewart would never again make the Chase.

It was obvious to me, and I'm sure everyone else, that Stewart was not going to let anything take away from his personal satisfaction and the joy he shared with his team. It was awkward, though, with outgoing crew chief Darian Grubb sharing the spotlight -- especially after Grubb's emotional speech at Thursday's NMPA Myers Brothers awards luncheon at the Bellagio. He nearly broke down a few times and got a standing ovation afterwards.

A little while later, in a one-on-one interview, I asked Stewart if that had been hard for him to watch. Of course, Tony will forever be regarded as one of America's great true racers, and I know from many of the great drivers I've worked with, separating emotion from the competition is a common quality. "It was an emotional scene," Stewart admitted. Stewart said the tough part is he tries to treat his team members as family but stepping away from the emotion to make the best decision for the overall organization is what he had to do. Remember, Stewart let competition director Bobby Hutchins go last summer, too.

Oh, for the record, I asked Stewart if Homestead was his best win of the year, if his first career World of Outlaws victory was the second. He came out with a big smile and said, "You are right on the money with that."

Las Vegas seems to bring out a happier side of the drivers and Jimmie Johnson said he thought the atmosphere and fun fan activities allowed the drivers to get to know each other a little better on a personal level. That's a good thing. I have to say, though, that there was no doubt to me the two guys who were glad when it all was over with were Carl Edwards and Denny Hamlin. The format is for a group media avail with the top 10 drivers after the Thursday luncheon. Friday, after the drivers come off stage in the Wynn ballroom, they are brought to a photo and interview area. Carl and Denny both were gracious but their body language and facial expressions were more revealing than their words. It's quite understandable Edwards would have had enough after losing out on the epic Cup tie-breaker race, while Hamlin's disappointing campaign after being touted as a pre-season title contender was one of the year's more important stories. Friday night, after he finished his last interview, Hamlin turned to a NASCAR PR rep and asked, "Is my season finally over now?" I sympathized and told him I hope he enjoys spending the winter months here in my home area of the Valley of the Sun.

NASCAR itself deserved to join Stewart in taking a bow. The Cup season started with the boffo triple of Dale Earnhardt Jr. on the Daytona 500 pole, Trevor Bayne as the stunning and popular winner of the Great American Race, and Jeff Gordon ending a long winless streak the following week at Phoenix. There were five first-time winners, TV ratings were up, there were some upticks in the key demos, a fantasic finale at Homestead, and Friday night's black-tie gala (with Reba McEntire providing the Big Name entertainment) wrapped with official announcement of Sprint extending its Cup series sponsorship until 2016. (In a classy move, NASCAR remembered Indy 500 winner Dan Wheldon during the ceremony.)

Yes, given the economy, there are still attendance issues at tracks like Indianapolis, Michigan, Dover and elsewhere (Phoenix had two announced grandstand sell-outs), and teams -- including Roush Fenway -- continue to struggle for sponsorship. (I asked Matt Kenseth if his No. 17 had anything yet; he said no.) NASCAR President Mike Helton said to me, "We still have work to do."

But no fair-minded observer of the American racing scene can do anything but give NASCAR and it's Cup season the credit it deserves for moving in a positive direction in 2011.

What were the top 10 business and political stories of the year in drag racing? Here's my list in my December "Drags, Dollars & Sense" column on CompetitionPlus.com:
http://www.competitionplus.com/drag-racing/editorials/19721-drags-dollars-a-sense-the-business-top-ten


[ I'll wrap-up the year here next week . . . ]

PENSKE WOULDN'T BID for IMS

Many people have asked me to write about the reaction I received to my "Untenable" posting of Oct. 26. I appreciate it. I've avoided doing so because I believe that blog speaks for itself and, given the sensitive and difficult nature of the subject matter, I have not seen a reason to keep after it.

So, allow me to leave it this way: Without any question, "Untenable" produced more response than anything I've ever written. (For the record, that goes back to the late 1960s.) As expected, some elements of the chatroom crowd personally attacked me, and posted anonymous (of course) FALSE "facts" about my career and supposed IRL vs. CART political leanings. Far more importantly to me, however, were the truly amazing comments and insights provided by some of the most significant players in the Business of Racing industry -- including very well-known participants from within the IndyCar series. Not one of these Big Names -- not one -- said they disagreed with a single word. One described the IC series as being "derailed" and "not sure if it can be put back on its tracks." Another told me, "Even you don't know how bad it is."

Oh -- these thoughts came from people routinely praised by chatroomers.

As I explained back then, I carefully considered every word -- "Untenable" was chosen with great care for literal accuracy -- and I will say here I continue to stand by every word.

Now, here's a follow-up: Straight reporting as done by me Sunday, Nov. 13 before the NASCAR Sprint Cup event at Phoenix International Raceway. After Sam Hornish Jr.'s Nationwide series win the day before, I asked Roger Penske to give me some one-on-one interview time the next morning. Following the mandatory pre-race driver/crew chief meeting, Penske invited me into his motorcoach, and we sat down in his private meeting area in the back.

Since I had listed Penske as a possible bidder for the Indianapolis Motor Speedway if the Hulman-George family put it up for sale, I asked Roger point-blank if he would do so. I reminded him that, way back in my Philadelphia newspaper days, Penske had been quoted as saying he'd like to make an offer should such an opportunity present itself. And, of course, Penske once did have a racetrack business as part of his overall enterprises, including Michigan International Speedway, California Speedway and Nazareth Speedway. Here is Penske's answer to my question about IMS:

"No -- we're out of the racetrack business. I've got so much commitment to my own businesses. It's not something that I would be interested in. It's going to take a big number (price) and someone who's in the entertainment business would be better off with that type of an asset."

Anything -- ANYTHING -- Dave Argabright writes is worth reading. I oh-so-miss his "American Scene" column in the now-gone print edition of National Speed Sport News. I've just gotten Dave's latest book, Sprint Car Salvation, which is something different from him. It's based on 1970s USAC sprint car racing from a fictional serial that was in Sprint Car & Midget Magazine about a half-dozen years ago. I plan to get started on this later this week but for more information on the 240-pager ($24.95) go to http://AmericanScenePress.com .

I'll be in Las Vegas for the concluding events of NASCAR's Champions Week, including the NMPA Myers Brothers award luncheon, media activities, and Friday night's Sprint Cup awards banquet. Please come back here next Monday for some news and observations . . .

HUMOR MIGHT BE A USEFUL TOOL for STEWART

UPDATE: The Formula One season ends Sunday in Brazil and I'll be on the year's final The Checkered Flag show with Rick Benjamin on Sirius XM 94/208 shortly after race ends.


The reality of the modern media environment is plenty of people will say it's a bigger story that Jimmie Johnson didn't win his sixth consecutive Sprint Cup than Tony Stewart becoming the new NASCAR champion.

There's some merit, and some unfairness, in that. From a PR perspective and the standpoint of the Cup winning sponsors, I would definitely consider countering it with some interview one-liners and a humorous TV commercial playing off the end of Johnson's reign. Humor -- used correctly -- has become a well established way of deflecting a controversy or making a key point.
Ronald Reagan did it brilliantly: Watch this YouTube clip of the way Reagan took care of the issue of his age during a 1984 debate with Walter Mondale. It's a classic and proves my point exactly.

http://www.youtube.com/watch?v=hkVUEETinj0

If and when all the Jimmie talk gets underneath the skin of the new NASCAR championship collective, "well," they might try this famous line from Reagan's 1980 debate with Jimmy Carter.

http://www.youtube.com/watch?NR=1&v=Wi9y5-Vo61w


Let's just say it -- and NASCAR critics, give credit where it is due: The new championship points system worked. And Tony Stewart -- in an A.J. Foyt-esque drive -- and Carl Edwards produced a championship race for the ages. Congratulations.


Kenny Bernstein's retirement from racing must be noted here. I've known Kenny going back to the early 1980s and spent some quality time with him just a few weeks ago when NHRA was here in the Phoenix area. Kenny will forever be remembered as "First to 300 mph" but long-ago earned his reputation as one of racing's great business people. When he's inducted next spring into the International Motorsports Hall of Fame in Talladega, Ala., (I voted for him) that demands to be recognized along with all his winning, six NHRA championships, and, as an owner, Indy 500 pole plus NASCAR and Indy Car series wins.

Kenny knew how to deliver Return on Investment for sponsors. One thing he always did was send a thank you letter to journalists for their coverage -- I've received several. NHRA President Tom Compton said this about Bernstein's career and he's completely correct:

“He paved the way for team sponsorship in NHRA and showed others how to not only win on the track, but how to service team sponsors and develop long-lasting business relationships."

There's more to the story and I'll get into that in my December "Drags, Dollars & Sense" column on CompetitonPlus.com . For now: Kenny helped make racing, as a sport and as an industry, what it is in America. My congratulations, thanks, and best wishes to Kenny and wife Sheryl.

[ more next week . . . ]